AirAsia sponsors Dota 2's Team Mineski

26 Jan 2018 / 15:07 H.
    AirAsia sponsors Dota 2's Team Mineski
    New partnership ... Mineski Pro Team members (standing, from second left) Ross, Anucha, Koh, Kam, and Chai, Mineski Pro Team director Orrin Xu, and AirAsia Regional Branding Manager Benjamin Rynjah after announcing the partnership.
    AirAsia sponsors Dota 2's Team Mineski
    Mineski Pro Team team director Orrin Xu (second left) presenting a jersey to AirAsia Regional Branding Manager Benjamin Rynjah to commemorate the partnership.

AirAsia marked its first foray into e-sports as a special sponsor and exclusive airline partner of Mineski Pro Team.
Mineski Pro Team is the top Dota 2 team in Southeast Asia, and is also currently ranked fifth in the Dota Pro Circuit, with 810 qualifying points to The International 2018.
Mineski Pro Team will be competing at the ESL One series held at the Arena of Stars, Resorts World Genting, beginning today to Sunday, Jan 28.
ESL One Genting 2018 marks the third official Minor tournament of the year and will see the top 16 Dota 2 teams battle over a prize of US$400,000 (RM1.55 million) and 400 Qualifying Points to determine their journey to The International 2018.
The five-man team consists of Malaysians Chai "Mushi" Yee Fung and Kam "NaNa" Boon Seng, Singaporean Daryl Koh "iceiceice" Pei Xiang, Thai Anucha "Jabz" Jirawong, and Filipino Michael "ninjaboogie" Ross Jr.
The one-year sponsorship was announced today at a press conference held at Genting International Convention Centre (GICC), Resorts World Genting on the sidelines of ESL One Genting 2018.
AirAsia Malaysia Commercial Head Spencer Lee said: "As a truly Asean airline, AirAsia is committed to supporting the region's top talents and, as a digital airline, we are thrilled to be able to do just that with esports champions Mineski Team Pro.
"This sponsorship also reaffirms our commitment to engagement with millennials and Generation Z, who epitomise the incredible potential that defines Asean."
Mineski Pro Team team captain Chai said: "As a long time AirAsia user, I'm excited that we will be representing AirAsia in e-sports. Hopefully, it is the start of many great things to come."
Orrin Xu, Mineski Pro Team team director, also voiced his excitement about the partnership with AirAsia, as the leading low-cost carrier in Asia is "the perfect partner for the team as well as their fans."
For latest AirAsia news, activities and promotions, follow AirAsia on Twitter (twitter.com/AirAsia) and Facebook (facebook.com/AirAsia).
For more information about Mineski Pro Team, visit http://www.mineski.gg

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