Heineken brings CNY cheers to theSun

26 Jan 2018 / 14:41 H.
    Heineken brings CNY cheers to theSun
    Heineken Malaysia marketing director Jiri Rakosnik, sales director Andrew Woon, Sun Media Corporation managing editor Freddie Ng, Heineken Malaysia managing director Hans Essaadi and Sun Media Corporation executive director Ching Chun Keat with the Chinese Rainbow Calligraphy art piece at the paper's office in Petaling Jaya on Jan 24, 2018. — Sunpix
    Heineken brings CNY cheers to theSun
    A lion dance performance during Tiger Beer's visit to theSun's office in Petaling Jaya on Jan 24, 2018. — Sunpix
    Heineken brings CNY cheers to theSun
    Models carry banners during Tiger Beer's visit to theSun's office in Petaling Jaya on Jan 24, 2018. — Sunpix

PETALING JAYA: With decorations in place and festive tunes blaring from loudspeakers, these pave the way for eight Gods of Prosperity and eight dancing lions, warmly welcomed to theSun office here today.
The visit, though part of Tiger Beer's yearly tradition to offer good wishes and prosperity to its "daily" partner - the endeavour is one looked forward to by management and staff from both organisations.
In the essence of Heineken Malaysia's Chinese New Year campaign, "Pei Man, Pin Man, Nian Nian Man", which directly translates as "Glass full, bottle full, whole year full" – the theme perfectly described the buoyant gathering that kicked off with the beating of drums accompanying the lively lion dance.
Upon receiving an offering of "goodies" from the lions, it was time to toss "lou sang". A long table with eight large plates of yee sang saw the management team from Heineken Malaysia invite theSun's management and editorial team to toss to positive new Lunar Year.
To commemorate the momentous occasion, theSun's management team was presented a personalised Chinese Rainbow Calligraphy art piece, skillfully painted by calligraphy masters using vibrant colours in each stroke and character, symbolising the overflowing of prosperity and success.
"We'd like to take this opportunity to wish our friends at theSun an overflowing of prosperity and togetherness in the Year of the Dog, and we hope that Heineken Malaysia's range of award-winning brews will heighten their celebrations between colleagues, family and loved ones," said Heineken Malaysia managing director Hans Essaadi.
"The Gods" then shared fortune cookies and mandarin oranges followed by an exciting showcase of conviviality and cheer over trivia and "thirst-after" prizes. 20 winners walking away happily and contented with their boxes of "The Innovator's Tasting Pack" containing an exciting variety of beer, stout and cider under the Heineken portfolio.
Extending their wishes of overflowing prosperity and success to all readers of theSun, Heineken Malaysia invites one and all to visit www.facebook.com/TigerBeerMY to learn of its multiple activities and promotions lined up until mid-February for non-Muslims and those aged 21 and above.

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