PUC, CARI Internet in tie-up on cross-marketing

PETALING JAYA: PUC Bhd’s unit RedHot Media Sdn Bhd (RHM), an end-to-end advertising and marketing solutions provider, is collaborating with an online media company CARI Internet Sdn Bhd to roll out several cross-marketing initiatives to strengthen the companies’ foothold in their respective industries.
In a statement today, PUC said the one-year collaboration will see RHM become the preferred advertising and media agency for CARI’s channels covering CARI online forum, website, mobile app and on-ground activations.
PUC said RHM will also develop campaigns for CARI across branding, creative design and media planning to promote the brand across traditional and digital media platforms.
CARI on the other hand, will promote PUC’s social marketing platform, Presto, via advertisement across its key web and mobile platforms to drive consumer engagement.
“It will also supply its news and video content to Presto, which will see the Presto app featuring a CARI content tab, letting Presto Buddies (Presto users) to keep in tuned with the latest news highlights and industry happenings,” PUC added.
RHM currently has a network of more than 20 clients covering the electrical appliances, education, property, technology, financial and telecommunication industries while CARI has one million registered users.
PUC is involved in four key segments, namely integrated media services, e-commerce, technology and renewable energy.