Energizer refreshes your car

ENERGIZER Malaysia recently expanded its brand portfolio in Malaysia with the official launch of the “Refresh Your Car!” automotive fragrance brand – one of the leading automotive fragrance brands in the United States. Energizer Malaysia‘s holding company, Energizer Holdings Inc, bought over HandStands Holding Corporation, the former parent company of Refresh Your Car! in 2016.
Refresh Your Car! air freshener products are offered in four formats in Malaysia: Vent sticks unique to the brand, mini clip oil diffusers, dual-scent oil diffusers and gel cans.
Energizer Holdings senior director of developing markets, Alberto Ramirez-Icaza, said: “While we are kicking off the introduction of our fragrance portfolio in Malaysia by focusing on car owners, we are also looking at the possibility of bringing in our home fragrance products soon, as well as additional car fragrance and auto care products. Some of the Refresh Your Car! formats such as the gel cans are also suitable for home use, so I welcome Malaysians to have fun with our scents.”

Refresh Your Car! products are already available at all Aeon stores and other selected supermarket chains.