71% of M'sians want to change their car colours

IN a survey conducted by Nippon Paint Malaysia Group* among 515 car owners, it was revealed that 71% Malaysian car owners would choose to change their car colour. Traditionally, car owners would change the colour of their cars only if factors such as road accidents or when they wish to sell their cars for a higher resale value.
The survey further revealed that 56% car owners were adventurous in their choice of colours and are receptive towards non-conventional colours such as yellow, purple, pink, orange, green, red and blue.
Original equipment manufacturers (OEMs) usually provide consumers the choice of conventional monochromatic colours which are commonly white, black and silver. However, the survey which encompasses 21% female and 79% male respondents from the age range of 20-39 years shows that Malaysians are open to explore non-conventional and vibrant colours for their rides.
The survey was conducted by Nippon Paint in conjunction with the rollout of its “Trend Colours for Mobility 2018/19” (TCM 2018/19), encompassing a series of 40 colours in four themes – “Transient Glow”, “Conscious Being”, “Essential Balance” and “Seeking Adventure”. The TCM 2018/19 was derived through a meticulous colour forecasting workshop held amongst a group of 65 Asian design experts and colour enthusiasts from 11 countries throughout Asia such as Bangladesh, China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore and Sri Lanka. These colours were forecasted to drive utilisation across Asian markets for the automobile industry for the year 2018 and 2019.
Elaborating on the inspiration behind Trend Colours for Mobility, Nippon Paint Malaysia senior marketing manager, Eugene Yong, commented: “Preferences, choices and style outlines individuals’ character and personality. As pioneers in the paint industry for over 50 years, Nippon Paint continuously pushes boundaries to re-think and re-create possibilities – be it for solutions or colours. We believe that these thematic, adventurous colours derived by Asian designers would not only hit the right notes amongst Malaysians but to also provide opportunities for personalisation to end consumers, as well as challenge the norms of utilising only conventional colours in the automobile industry.”
The “Transient Glow” colour palette was curated to create a dreamlike, surreal yet elegant and spirited environment. Futuristic and optimistic, the colour set consists of shades of purples and pastels to exude the sense of warm and youthful authenticity.
“Essential Balance” was put together to appeal to drivers who appreciate luxury craftsmanship of natural elements. The colours are warm and inviting shades of brown, gold and silver with the addition of grey hues. It exudes zen-like calmness and expresses back-to-basic understated luxury.
The colour theme “Seeking Adventure” consists of shades of red, green and blue which exudes the sense of natural, rugged, thrill and extreme fearlessness, a preferred choice for experience seekers.
Meanwhile, the “Conscious Being” palette comprises of key colours such as blue, grey and silver hues, being the top colour of choice for digital natives who appreciate the possibilities of technology integration in everyday life.
* As the Total Coatings Solutions Provider, Nippon Paint has the expertise in Architectural (Decorative), Protective, Industrial, Automotive and Marine segments, as well as the capabilities to coat multi-surfaces from metal to ceramic, wood, tiles, cement, slate, glass and even plastic.