AirAsia partners Sarawak tourism board for upcoming music festivals

KUALA LUMPUR: Low-cost carrier AirAsia is partnering with the Sarawak Tourism Board as an airline partner for the upcoming Borneo Jazz Festival and Rainforest World Music Festival (RWMF).
AirAsia Malaysia Commercial Head Spencer Lee said the partnership was in line with the airline's continuous efforts to boost visitors to Sarawak by reaching out to all 23 countries that it operated in.
"It is not just to promote the festivals, but the diverse cultural identities, unique traditions and the eco-tourism attribute in the state.
"Last year, we flew some 4.3 million guests to Sarawak, and we hope this partnership will encourage more visitors to the beautiful state - adding to the thousands of visitors to the two cities (Kuching and Miri) for the festivals and contribute to the 5.25 million target visitor arrivals in Sarawak for 2018," he said in a statement today.
In conjunction with the partnership, AirAsia is offering all-in-fares from RM79 one-way from Kuala Lumpur to Miri, and from RM129 one way fly-thru from Penang, Melbourne, Hong Kong and others to Miri.
These fares are available on airasia.com and its mobile app from now to April 30, 2018, for a travel period until Sept 30, 2018.
AirAsia RedTix, the airline's event ticketing business, is also the official partner for the Rainforest World Music Festival this year and visitors can obtain their tickets on airasiaredtix.com.
AirAsia currently flies to five destinations from Miri, with a total of 86 weekly flights one-way to Kuala Lumpur, Kota Kinabalu, Johor Bahru, Kuching and Singapore.
"We also fly to 12 destinations from Kuching with a total of 257 weekly flights one-way to Shenzhen, Singapore, Pontianak, Miri, Sibu, Bintulu, Kota Kinabalu, Johor Bahru, Kota Bharu, Penang, Kuala Lumpur and Langkawi," it said.
The Borneo Jazz festival will be held in Miri from May 11-13, 2018 while RWMF will take place in Kuching from July 13-15.
The two music festivals are Sarawak's cornerstone international music festivals, bringing tens of thousands of local and international audiences together every year.
Last year, the state welcomed 4.43 million arrivals, of which 421,513 visitors arrived in the month of the Borneo Jazz Festival and 406,359 visitors during the RWMF. — Bernama