Heineken Malaysia names Roland Bala as new MD

PETALING JAYA: Heineken Malaysia Bhd has appointed Roland Bala as the managing director to succeed Hans Essaadi, who will become Heineken Egypt managing director effective September 1, 2018.
Heineken Malaysia told Bursa Malaysia that Roland, a Malaysian, is currently the managing director of Cambodia Brewery Ltd (CBL).
Since February 2012, he has led CBL to increase its market share by more than double.
Roland joined Asia Pacific Brewery as special assistant to the regional director from February 2008 until February 2009. He was then appointed as general manager for Danang in the central region of Vietnam from 2009 to February 2012.
Roland started his career with British Petroleum (BP) where he spent 16 years working in sales, logistics, operations and planning roles in retail, gas and lubes businesses.
He was the general manager for BP Vietnam from 2003 to 2005 and then as the sales director for the lubes business for Malaysia and Singapore from 2005 to 2007.