Jewellery that represents feminine power

OVER THE decades, women had shown great strength and courage in meeting everyday challenges, and much like today's multi-hyphenated women who accomplish everything they do with decisive confidence, the movement of female empowerment is becoming increasingly loud and apparent.
Amira Yahya and Foo Chia Chern of fine jewellery label The Straits Finery observes the many versatile and independent minds that are written all over history and felt it was important to recognise these women for their achievements.
Surely no woman is a certain kind; she is a daughter to her mother, a wife to her husband, a mother to her child and a sister to her siblings, at the same time juggling her many vocations, thus she is many things.
She has passions, she has interests, she has success but also failures. Undeniably, a woman has so much to do that the pieces of jewellery she wears need to fit into her lifestyle.
Celebrating woman at her best, The Straits Finery has released a new collection named after and inspired by the cultural icon of World War II, Rosie The Riveter.
She was the start of a patriotic campaign, or rather a motivational propaganda aimed at encouraging women to make tangible contribution and services in factories during the time of the war.
Rosie became a symbol of feminism in contemporary culture and inspired several social movements for women to rise to the occasion in all fields.
She represents the realisation that women can do and be, anything. Beneath the delicate and graceful of mien of a woman lies steel and determination.
The theme is reflected in the new collection by taking influence from the Art Deco era, essentially a pastiche of various styles but shares the desire to be modern.
Its principles are all about streamlining forms follows function with decadent jewellery pieces made of 14-karat solid gold and sterling silver that spans across three distinctive chapters.
Each explores the theme of courage, feminity and tenacity of a woman that makes her the person she is. Staying true to the philosophy of the eponymous label, the designs in each chapter allow the wearer to combine the individual pieces in order to craft her own story.
Featuring minimalist yet elegant designs coupled with impeccable craftsmanship, the first series of the Rosie The Riveter collection may look simple but speak volume.
Expressed in bold geometric forms of Cubism or rather Art Moderne and in the more linear designs with hard edges.
Such as the Box ring is crafted with a masculine undertone to encourage a woman to discover a tougher side of herself, that she is strong and capable.
Chapter two embraces women to find strength in her feminity and recognises vulnerability is just a part of human nature. Inner strength is the symbolic triumph of the modern woman who is bold in the face of adversity and always in control of her life.
The diamond shape is prevalent in the designs of this chapter, showing a feminine visage in contrast with the strong edges of chapter one.
The pillars in characterising a woman's mettle come to an end in the final chapter.
Confidence and self-assurance are the main driving force behind every woman's accomplishment regardless of efforts.
Rosie The Riveter collection starting with the first chapter will progressively be made available online and in-store at Snackfood on July 30 onwards.