Prudential BSN Takaful aims for 1 million customer base

KUALA LUMPUR: Prudential BSN Takaful (PruBSN) is hoping to increase its customer base to one million with two of its new takaful packaged solutions namely the PruBSN Setia and PruBSN Impian, which provide customisable and comprehensive protection.
The takaful operator's current customer base stands at around 850,000. The targeted increase is expected to be further supported with other new product launches this year.
To address escalating healthcare cost, the PruBSN Setia is a health protection coverage for working adults which covers medical, critical illness, accidental and income replacement riders.
"When it comes to health protection, many working adults in Malaysia rely solely on their employer to provide medical benefits. Given today's economic environment and living conditions, they will need to enhance their existing coverage to fully support their protection needs," said PruBSN chief marketing offer Wan Saifulrizal Wan Ismail.
"With PruBSN Setia, employees can take advantage of the multiple rider options to add up on to their life insurance or takaful plans. We want to help strengthen the future financial safety net for working adults and their families," he added.
Meanwhile, the PruBSN Impian provides expectant mothers with comprehensive prenatal, medical, critical illness and saving solutions for their children from as early as 14 weeks of pregnancy to 100 years old. This further extends to long term savings plan for the child's education.