Old is somewhat gold

THE only agency from Malaysia to win at the international Cannes 2018 was Hakuhodo, who took home a Bronze Lion.

"We can't rest on our laurels now. Inspired by our recent wins, the creative teams in our Malaysia office are going for more accolades, both locally and globally," said Hakuhodo Malaysia, Singapore and Indonesia chief creative officer, Woon Hoh, on the success.

The esteemed agency, which has been in Malaysia for over 40 years, also picked up two "Pencils" at the recent D&AD Awards 2018. Looking back, just last year, the agency which was "unranked" in the local industry, took fifth placing at the 2017 Kancil Awards. Success followed as it took home two golds and a bronze at Asia's Adfest 2018.

In the managing director's seat at Hakuhodo Malaysia, since November 2017, is Ryusuke Oda. He is said to have gradually transformed the agency. "We have positioned ourselves as the Experience Leader - a philosophy that has helped us to create work that communicates on a human level and garners recognition on a global standpoint," shared Oda.

For more information, visit hakuhodo.com.my