Hail the creative!

Celebrating the creative excellence of those in the advertising industry, the Kancil Awards 2018 which took place at the historic Chin Woo Stadium at the weekend welcomed some 350 guests from the industry, locally and abroad.

“Creativity goes far beyond the confining filters of ad-land, and sometimes can lose the human touch. This year’s Kancil Awards aims to bring back humanity as the center of creativity by rewarding creative excellence that is meaningful and compelling, which in turn becomes impactful,” said Kancil Awards 2018 creative council chairman Alvin Teoh.

At the ceremony, award winners became even bigger behemoths in advertising, with the acclaim and recognition with each award won. A fine example was Hakuhodo Malaysia that took home the Agency of the Year award, the most significant of the night.

“I’m really happy and it’s very exciting. I’m really appreciative and proud of our staff,” said Hakuhodo Malaysia managing director Ryusuke Oda on the team’s win.

“At the beginning of this year, we set our vision as wanting to lead brand experience in Malaysia. We want to try highlighting social problems and drive the economy of society through our creative works and communication,” Oda shared.

The two new awards this year, Kancil for Good and Production House of the Year went to Grey KL and Directors Think Tank, respectively.

Organised annually by the Association of Accredited Agents Malaysia (4As), this year’s Kancil Awards culminated with the close of the inaugural Kancil Creative Festival - a two-day creative festival that congregated brilliant minds from different creative disciplines and industries, focusing on humanity in creative excellence.

For the full list of winners, visit www.kancilawards.com/winners

Caption:

Pix 1:Taking home the biggest award at the end of Kancil Awards 2018 - Agency of the Year- was Hakuhodo Malaysia

Pix 2: QSR Store Sdn Bhd was named 'Advertiser of the Year'

Pix 3: The One Academy Bandar Sunway were winners of the Creative School of the Year award.

Pix 4: Directors Think Tank took home the Production House of the Year award

Pix 5: The Reprise team won the Golden Kancil Award