The best of Korean beauty

WHEN you think of South Korea, you think of the evolution of K-pop into a global phenomenon, the climatic and theatrical Korean dramas we spent hours watching, and the very specific yet influential Korean beauty standards that made its way into the normative.
Korean beauty is a major hit in this time and age, with trends such as the glass-skin, honey-skin and the no-makeup makeup look that took over the internet. It’s no secret that the Koreans are obsessed with skincare and cosmetics.
Recently, cosmeceutical company Kino Biotech Malaysia launched a newly established e-commerce store - K Glam to offer all beauty enthusiasts the best of Korean beauty products and "peace of mind" during shopping.
This is possible possible through a partnership with KOTRA Kuala Lumpur, a South Korean government agency for trade and investment promotion to source authentic goods.
K Glam carries only authentic and genuine beauty brands from Korea with a total of 20 reputable brands, most of which are new brands with fresh concepts the local market has yet to explore.
Some of the skincare brands include Aromame, Forest N, Simplistic, RenardBlanc and Repiel. Meanwhile, the cosmetic brands include J.MUH, Rivecowe, Fascy, Aqutop and many more.
K Glam can be found on popular local online shopping platforms such as 11Street, Lazada, Qoo10, Shopee, SuperDeals as well as the Kinohimitsu official online store.
Selected brands will also be featured on TV shopping channel Astro Go Shop.
Kino Biotech Malaysia aims to make K Glam the top e-store for Korean beauty products in Malaysia. So when online shoppers think of Korean products, they should think of K Glam.