Borders to encourage more reading among Malaysians

THE newly renovated Borders Gardens opened its doors on Sept 16 this year but the official launch was on Oct 27.
This 7,500 square feet outlet features an island coffee bar by Starbucks, gadgets at a brand new Radioshack, collectable figurines, board games, greeting cards and gifts, an extensive children's section with bean bags and space for small community events. Most important of all the store has over 230,000 books from 28,000 titles that include fiction, non-fiction, fantasy, comics, art, photography, cooking, design, home decor and children's colouring and activity books.
During his speech at the official launch, Chan Kien Seng the executive director of Berjaya Corporation Berhad (BCB) said, "We are re-thinking and innovatively developing our business model to cope with the new realities of the world. Our new store shows that the traditional model of a bookshop is evolving with a blend of brands and products." said Chan.
"Our main objective is making Malaysians read more books,' said Hishammudin, director of BCB who added that the other borders stores will also be similarly revamped but this process will take between one to one and a half years.