A floral bouquet

AFTER more than 50 years, skincare and cosmetics brand Artistry is launching its first fragrance, the Artistry Flora Chic.
Inspired by the legendary Les Jardins De Bagatelle in Paris, the perfume is a combination of French clementine, Bulgarian rose and ylang ylang Madagascar.
The perfumer’s flowery imagination was sparked to evoke a modern mixture of signature florals with a note of sparkling citrus.
During the media launch of the eau de parfum, theSun had the opportunity to personally speak to Amway Global Marketing Lead in Fine Fragrance, Sandy Cordero about this perfume. She has led the development of Artistry Flora Chic for the past three years, overseeing everything from scent and packaging development to marketing communications and visuals
The fragrance encompasses the hallmark of handcrafted quality – the bottle’s cap alone is composed of 20 individual components, and beautifully crafted with the personal touch of 28 artisans.
What was your first impression of the perfume?
It was honestly love at first scent. I really like how it smells so fresh, clean yet utterly feminine. As a fragrance addict, I’d say that this is a perfume that I am proud to wear.
Artistry was founded in 1958, so why did the brand only decide to introduce its own fragrance now?
We took a good look at ourselves a few years ago and started to relaunch our brand. As you can see, we refurbished our skincare and cosmetic lines while launching newer products too. The only thing that was missing was perfume, hence we decided to remedy this as we want to be able to offer all three categories to consumers.
There is a growing trend for genderless scent in the industry lately. As a budding player in the fragrance community, what motivated the brand to stick to gendered perfume instead of riding on the new development?
This is because we are currently not engaging with anybody in the fragrance category. As such, once we did our research, we decided to go for what we considered was the biggest opportunity. While there are a lot of other unisex fragrances coming out, the biggest market lies with women and under the floral category.
>>The Artistry Flora Chic retails at RM351 (50ml) and will be available from December onwards.