B Infinite partners with Mastercard to enable mobile payments

KUALA LUMPUR: BLoyalty Sdn Bhd, a wholly-owned subsidiary of Berjaya Corp Bhd, which owns and manages customer loyalty programme B Infinite (formerly BCard), has partnered with Mastercard to allow consumers to make purchases via B Infinite's mobile app.

B Infinite launched its mobile app last September, which is the first loyalty mobile app in Malaysia to incorporate mobile payment.

Speaking at the launch ceremony today, Berjaya Corp's director, retail innovation Yau Su Peng said the app will incorporate Mastercard's global digital payment service, Masterpass, to enable consumers to make payments quickly and safely via the app.

The rollout of the Masterpass feature in B Infinite's mobile app will begin in the first quarter of 2017.

B Infinite, which has 5.5 million members currently, is a customer focused rewards program designed for members to collect and redeem points, with more than 80 merchants and a network of 4,000 outlets nationwide.