Fashion Arena at KL Sogo

DESIGNED for the young at heart, KL Sogo's new Fashion Arena on the third floor now features both local and international brands, segmented into four categories — Athleisure, Street Smart, Style Signature and Frills & Thrills catered to the hipsters and yuccies (young urban creatives).

Street Smart — If rugged chic denim wear and swag street fashion express your fashion style, head over to the streetwear section and denim bar. The streetwear section features home-grown streetwear labels such as Pestle Mortar, IDOTshirt, Stoned & Co., and Fabspy, the multi-brand store that carries cool, independent labels. Having a bad day? Then grab something from your favourite brands like Levi's, Guess, Lee and Ed Hardy from our denim bar to keep your blues away.

For the ones who have embraced Athleisure as a lifestyle, the floor features active wear and sports brands like Under Armour, Private Structure, Ogival, Arena, Fila, Adidas, Nike, Puma and Converse. If you often go crazy over tech accessories and quirky knick-knacks, you will be pleased to know that one can always expect good things from the Lightbulb and Kaleidoscope counters.

That's not all, if you fancy watches, bags and shoes, you will be thrilled with the new accessories section, which we'd like to call "Frills & Thrills"! The new and extensive watch section features watches for all occasions i.e. digital, analogue, sports, suit-worthy timepieces, etc.

There's a saying that goes "Good shoes take you to good places", if you have yet to find your perfect pair that will take you places, then it's time to drop by for a visit. With brands like Toms, New Balance, Dr. Martens, Palladium, Birkenstock, Butterfly Twists, Havaianas and Sanuk, the hardest decision you will be making when you visit the new floor is deciding on how many pairs of shoes you will be taking home with you.

As part of the department store's effort to recognise and promote local fashion talents, the floor also features ethnic-inspired fashion collection by Tengku Kery, and shoes and bags by Christy Ng. Both designers are well-known for their Signature Style, Tengku Kery — A Tribute to Borneo songket kurta collection, while Christy Ng — shoe customisation service.

And for the first time, KL Sogo is introducing international brands like Kenneth Cole, Lacoste and Private Stitch to cater to shoppers who are seeking something more fashionable, high-street and chic.

On Dec 16, 2016, KL Sogo proudly welcomed 60 Miss Tourism International 2016 delegates, who were in Malaysia to promote global tourism. Shoppers and members of the media were treated to an exclusive fashion show presented by the Miss Tourism International delegates, featuring the brands available at Fashion Arena.

In celebration of the floor's new look, KL Sogo is running the 'Cun Tak? Instagram Contest from Dec 2, 2016 until March 1, 2017. To participate, one simply needs to upload an OOTD to Instagram according to the given monthly theme. Monthly prizes consists of an iPhone 7 32GB and three consolation prize in the form of RM500 shopping vouchers.

For more info on other exciting activities and offers, visit www.klsogo.com.my or www.facebook.com/klsogo