Kenanga IB launches first loyalty card with B Infinite

KUALA LUMPUR: Kenanga Investment Bank Bhd (Kenanga IB) has launched its first loyalty card, the result of a co-brand collaboration with Berjaya Corp Bhd’s wholly owned subsidiary BLoyalty Sdn Bhd, which manages its lifestyle loyalty programme B Infinite (formerly BCard).
The Kenanga BCard rewards Kenanga IB’s online trading clients who trade via its trading platform KenTrade with BPoints that can be redeemed at over 4,000 participating outlets.
Kenanga BCard cardholders earn points when they trade on KenTrade and for every RM10 brokerage fee in a single contract (point calculation starts from RM30 onwards) cardholders will receive 1Bpoint, which is equivalent to 1 sen for redemption. BPoints collected expire 36 months after issuance and cannot be exchanged for cash.
Cardholders are able to earn BPoints via KenTrade or at any B Infinite merchants, enjoy free lifetime membership, redeem exclusive items online and keep track of their BPoints via the B Infinite App available for both Apple or Android devices.
Kenanga IB executive director & head of group equity broking business Lee Kok Khee said the company aims to continue extending unique online trading experience through KenTrade.com.my.
“The B Infinite loyalty rewards program is an established loyalty program that has a network of more than 80 merchant partners, over 4,000 stores nationwide and provides partners like us access to a more than 5 million cardholder community base. We look forward to more cross partnerships with BLoyalty and their merchants,” said Lee.
BLoyalty general manager Ooi Hooi Cheng said B Infinite has grown tremendously since its inception in 2010 by anticipating market change and embracing digital advancement and efficiencies.
“We are excited to be adding Kenanga IB to our stable of partners. Kenanga IB’s innovative trading platform synergise well with B Infinite digital initiatives in meeting members’ needs,” Ooi said.
KenTrade by Kenanga IB is a portal that provides access for traders to trade online with value-added information and support for potential and current clients. The portal extends fundamental financial data, charting tools, account management, market data and research reports for users to make informed investment decisions for online trading with Bursa Malaysia and for global trading in the US, the UK, Hong Kong, Singapore, Thailand and Indonesia.
KenTrade can be accessed via multi browser, or downloaded from the Apple App Store/ Android Google Playstore.