Givenchy celebrates Chinese New Year with limited-edition Prisme Libre

THE luxury label is repackaging one of its flagship products, Prisme Libre loose powder, to celebrate Chinese New Year, which falls Jan 28, 2017. This limited-edition release is due out in January in Givenchy sales points.

This year sees a host of beauty brands and ready-to-wear labels revisiting iconic pieces to celebrate Chinese New Year. Givenchy is paying tribute to this Spring Festival with a limited version of Prisme Libre, one of its most popular powders.

Symbolic feathers

Jan 28 marks the end of the year of the monkey and the beginning of the year of the rooster. In a nod to this year's sign, Givenchy has finished the outer packaging of Prisme Libre with a graphically styled feather-filled design. This is also seen in the ad campaign, due to accompany this limited-edition release.

The product's actual case pays homage to the event with red and gold hues. The vermillion red lid is highlighted with the Givenchy name in gold.

Luminous, even skin

The formulation of Givenchy's Prisme Libre remains unchanged for this special edition. It still features four complementary powder shades which, when fused together on application, enhance the complexion with a natural finish. Imperfections are blurred and skin tone evened out. The powder leaves a transparent, matte and radiant finish.

"Prisme Libre - N°1 Mousseline Pastel - Limited Edition - Chinese New Year 2017" is due out in January priced €49 (RM228). — AFP Relaxnews