Boy Meets Girl collaborate with Care Bears for new collection at French concept store Colette

ATHLEISURE brand Boy Meets Girl is to collaborate with Care Bears on a new collection reports WWD.
The collection celebrates the Care Bears' 35th anniversary and will include 10-limited edition pieces featuring the cuddly bears, including women's hoodies, sweats, sweatshirts, tanks and tees priced from US$70 (RM313) to US$115.
The limited-edition collaboration is to be sold exclusively at Paris retailer Colette, launching in store next month on Valentine's Day, with Boy Meets Girl founder Stacy Igel appearing instore from 4pm to 6pm for the launch to greet customers. The brand previously sold a Care Bears collection at Colette last August.
A separate exclusive collection will be sold on boymeetsgirlusa.com.
"Our 35th anniversary is all about caring, sharing and hugs, so celebrating with Boy Meets Girl and Colette in the city of love is perfect for Care Bears this Valentine's Day," said Nora Wong, vice president of domestic licensing at Care Bears' owner American Greeting Entertainment.
"The success of the Boy Meets Girl x Care Bears 2016 collection has amped up excitement for the loyal fans of both brands, and this exclusive anniversary collection at Colette is a testament to Care Bears as a pop culture, lifestyle brand for fans of all ages." — AFP Relaxnews