Lazada Malaysia launches Oriental Pavillion

KUALA LUMPUR: Lazada Malaysia yesterday launched Oriental Pavillion, a dedicated page within for Malaysian consumers to shop for reputable brands from China.

Lazada’s initiative is to introduce Chinese brands from TMall, China’s most successful online retail platform operated by the Alibaba Group.

The entry of Alibaba with a controlling stake in Lazada last year has seen the two work together, creating greater opportunities for reputable Chinese brands to expand into the Southeast Asian market, particularly Malaysia.

“Lazada is the platform for brands to go online. Last year has shown that we have become that platform, and brands trust Lazada. As a platform, we can represent the brands well and customers trust us on getting products on our platform,” CEO Hans-Peter Ressel said at a media briefing after unveiling Oriental Pavilion here yesterday.

He said the e-commerce site has been finding and offering solutions to brands and sellers on how to succeed in different markets, adding that it has the Lazada Global Shipping, a shipping and logistics solutions, as well as payment and marketing solutions that it can offer to brands.

To date, 16 brands including Semir, QCY, Bluedio and Puppyoo have signed up exclusively with Lazada Malaysia.
Ressel said the 16 Chinese brands have garnered over RM2 million in sales in Southeast Asia since getting onboard Lazada in August 2016.

Representatives from the Chinese brands cited the saturated market in China, rapid development of the internet and e-commerce in Malaysia, purchasing power of Malaysians, among the reasons to venture into the Malaysian market via Lazada.