Booming multifaceted township

19 Jan 2017 / 12:19 H.

SPRAWLED across 5,233 acres of freehold land west of Negeri Sembilan, Bandar Sri Sendayan is envisioned to be a tranquil, tropical nature-inspired sanctuary.
The exciting new township brings together residential, commercial, institutional, high-tech industrial, and leisure elements to exemplify its vision of “Nurturing Environments, Enriching Lives”.
Developed by BSS Development Sdn Bhd, a member of Matrix Concepts Holdings Berhad, the premier integrated development was awarded the National Best Township Development of the Year at the Noble Excellence Awards 2016.
It is set to be a vibrant hub for self-sustainable community living, where families will find an oasis of fulfilment and businesses – a world of promising opportunities.
“We anticipate demand for our properties to remain encouraging because our focus is on providing affordable houses. The average price of houses is RM200 per sq ft, while those in surrounding developments with comparable quality are priced between RM250 to RM300 per sq ft,” said a representative from Matrix Concepts Holdings Berhad.
Given rising property prices in the Klang Valley, more property purchasers have begun looking down south for more affordable options. In 2013, Bandar Sri Sendayan had less than 40% of its purchasers coming from Klang Valley. In 2016 and this year, the number has increased significantly to 60%.
With a Gross Development Value (GDV) of RM5.5 billion, Bandar Sri Sendayan comprises five main development components – residential and recreational, commercial and institutional, Sendayan TechValley, TUDM Academia and Training City, and Orchard.
The first-class township currently consists of a 30,000 strong population, and the number is expected to grow to 120,000 upon completion of the development in 2020. By that time, it is hoped to be the pride of Seremban where community members can live, work and play in harmony.
Contributing to this growth is its strategic location within this integrated township, which is a conurbation initiative by the federal government to extend the Klang Valley into the south up to Seremban.
Bandar Sri Sendayan is easily accessible from major highways. It is approximately 7km to the NorthSouth Expressway Southern Route (E2) exit at the Seremban-Labu toll and 20km to the Kajang-Seremban LEKAS Expressway (E21) exit at Setul. It is also connected to the Seremban-Port Dickson Highway (E29), which links to Port Dickson.
The new Paroi-Senawang-KLIA Expressway leading to Sendayan TechValley, which is currently under construction, will further enhance connectivity in the area.
On top of that, the proposed High-Speed Rail (HSR) link between Kuala Lumpur and Singapore will have a station at Labu, a mere 5km away from Bandar Sri Sendayan. There will also be a connecting road to the proposed link highway to KLIA via Sendayan TechValley, adding to the township’s efficient arterial road system.
The township’s impressive network of connection supports the commercial convenience featured in components such as Sendayan Merchant Square. The 100-acre lifestyle commercial development comprises d’Tempat Country Club, Matrix Global Schools, shop offices, retail outlets and an upcoming 4H (Hypermarket, Hardware, Household, Home improvement) Centre.
The 380,000sq ft floor area of d’Tempat Country Club comes with a host of amenities, including an Olympic-size swimming pool, badminton, tennis, squash, and table tennis courts, a 10-lane bowling alley, gymnasium, aqua gym, children water play station, game room, restaurants and cafes, retail outlets, and MICE (meetings, incentives, conferencing, exhibitions) facilities.
Under the institutional banner of this hub is Matrix Global Schools, a private national and international school campus which caters to the demand for quality education in the area. Sendayan TechValley, an international high-tech industrial park, will also prove central to the growth of the area.
It has been steadily raking in Foreign Direct Investment (FDI) in sectors including automotive, aircraft and engine systems, metal, construction, rubber and medical devices.
Supported by the excellent location and connectivity and transportation network, the eco-friendly industrial park will be a hub for several supporting industries anticipated to generate job opportunities for a highly productive workforce. Residents can rest, relax, or get active at the 26-acre Sendayan GreenPark, which is fitted with skating, football, jogging and Tai Chi facilities. There is also a playground, reflexology path, fitness station, pond, and amphitheatre for the community to utilise.
Moreover, ideally located next to the Sendayan GreenPark is d’Sora Boutique Business Hotel, the fi rst hotel development and hospitality by Matrix Concepts in Bandar Sri Sendayan. With 72 guest rooms across four categories – Deluxe Twin, Queen, Deluxe Queen and Deluxe King. The hotel can cater to various crowds, whether guests are staying for business, leisure or a silent retreat.
All these facilities naturally contribute to the booming residential component of Bandar Sri Sendayan. In the heart of the township is Sendayan IconPark, a 116 acre town centre modelled after Bandar Utama in Petaling Jaya. It features a hospital, shopping mall, convention centre, commercial units, offices and condominiums.
Public infrastructure in Bandar Sri Sendayan is enhanced with street lights along Persiaran Bandar Sri Sendayan and an upgrade of the tunnel along Persiaran Bandar Sri SendayanMambau in collaboration with the state government, which will undoubtedly step up connectivity and safety for all.
In keeping with the theme of nature, the developers are committed to beautifying the landscape on all connecting roads for more pleasant driving experiences.
With 6,200 completed residential units, 2,000 more under construction and 2,295 launching in the near future, Bandar Sri Sendayan is shaping into a community and commercial hub worth looking out for in the south.
For more information, call 1800 88 2688 or visit www.1sendayan.com

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