Get ready for the 2017 Kancil Awards

PETALING JAYA: Kancil Awards 2017 is here to give recognition for the players in the creative industry.
Early-bird submissions by Jan 20 will be charged RM212 per entry and RM636 per campaign.
Closing date for submission is Jan 25 but late entries are accepted up to Feb 8 but with a RM636 per entry and RM1,908 per campaign.
Entry kits can be downloaded from www.kancilawards.com.
Creative council chairman Tan Kien Eng said the awards have been rescheduled early in the second quarter of each year instead of the last quarter, to allow all works released during the previous calendar year to compete.
He said it was to encourage creative agencies across all modes to progress aggressively, while remaining relevant to the zeitgeist.
The "Evolve or Die" theme for the re-designed Kancil Awards intends to highlight creativity that enhances the relationship between brands and their consumers.
Three client representatives will be involved, for the first time, to offer differential perspectives in the judging process.
While the Effies also consider the impact (of campaigns) in the market, Kancil Awards specifically recognise the creative craft. Besides assessing the process and dynamics how the strategy, objectives and thoughts driving the communication exercise are skilfully translated and creatively conceptualised into compelling advertising ideas and campaigns.
The 2017 Kancil Awards is organised by 4As Malaysia