Love and joy

COMBINING oriental aesthetics with a contemporary twist, the H&M Chinese New Year 2017 campaign illustrates the celebration of the Spring Festival.
Fronting a fashion campaign for the first time as a couple, the campaign captures the happiness and love between Chinese superstar couple Li Chen and Fan Bingbing.
Through Chen Man’s unconventional art direction, the couple was photographed at a Chinese courtyard in Beijing dressed in contemporary outfits, fusing the longestablished culture with fresh and modern fashion.