Regionwide search platform for Asean designers to shine

ASPIRING fashion designers across the Asean region are set to receive the opportunity of a lifetime with the launch of AirAsia’s Runway Ready Designer Search 2017, which has expanded to cover all 10 Asean countries this year.
The competition will see audition tours across the capitals of each country throughout April to June in search for the top two aspiring fashion designers to represent their country at the Grand Finale which will take place in Kuala Lumpur this August.
The winner of this regional designer search will walk away with prizes worth at least RM350,000 including a confirmed slot in KL Fashion Week Ready To Wear 2018, RM25,000 sponsored by FashionValet to produce a capsule collection which will be sold on FashionValet.com, 150,000 AirAsia BIG Points as well as AirAsia flights and more.
Renowned fashion designers from each country such as Q Design and Play from Thailand, Anthony Ramirez from the Philippines and Mel Ahyar from Indonesia will be part of the panel of judges for the auditions at each respective cities; while Founder of KL Fashion Week Ready To Wear, Andrew Tan and Co-Founder of FashionValet, Vivy Yusof will be permanent judges across all auditions throughout Asean.
Malaysia’s very own Alia Bastamam, renowned fashion designer as well as Yang Mei Ling, Editor of FEMALE Malaysia magazine will also be part of the judging panel for the Malaysian auditions.
Aireen Omar, Chief Executive Officer of AirAsia Berhad said, “Asean is a region filled with rich culture, which has inspired many fashion designers across the globe. But most importantly, Asean also has a strong talent pool which we hope to help bring to the forefront of the fashion industry through this regional designer search. We are very proud to announce that we have expanded the AirAsia Runway Ready Designer Search to all 10 Asean countries, and we can’t wait to see what this year’s competition will bring.”
This designer search is open to any individual of any nationality, 30 years of age or below and residing in any of the10 Asean countries. Three women’s ready-to-wear sketches inspired by Asean destinations are to be submitted with the complete registration form available at www.klfashionweek.com. Participants can also get more information by emailing aarrds2017@klfashionweek.com
AirAsia is also KL Fashion Week Ready To Wear 2017’s Preferred Travel Partner and will be flying in fashion designers throughout the AirAsia Group’s extensive route network including from India, China, Australia, Japan and South Korea to be featured on the KL Fashion Week Ready To Wear runway from Aug 16-20.
​