Enigmatic masculinity

INTERNATIONAL luxury fragrance brand, Amouage, has launched Bracken Man, a new fragrance evoking a subtle and enigmatic masculinity. Created under the guidance of Creative Director, Christopher Chong, this elegant fougère is inspired and named after Bracken, one of the oldest and most resilient ferns in history.

Unveiling an aromatic freshness, the fragrance begins with vibrant top notes of Lavandin, Nutmeg, and Clove. With a spectrum of light caressing the woods, both Lemon and Bergamot open this fragrance by blanketing a sensation of brightness over wet earth. Geranium, Cinnamon, Cedarwood and Sandalwood come together to seduce the earthy character of Musk and Patchouli in the base, an aura of which lends a retro touch to this distinguished fragrance.

With a design mimicking the fern nature of the scent, Bracken Man is presented in Amouage’s iconic clear glass crystal bottle with gold foil illustrations of a fern leaf surrounded with swirling vines behind the Amouage insignia. The refreshingly white cap is accented with a peridot Swarovski crystal, and the bottle is housed in a retro paisley box with a design mimicking the scent. With removable inserts, the boxes are designed to be reused to safe keep ornaments and mementos.

Bracken Man (100ml, EDP) retails at RM1,100 and is available at Amouage stores in Starhill Gallery, Isetan Suria KLCC, KLIA2, KLIA and Metrojaya, Komtar JBCC.