Appealing eyewear

MALAYSIA has in recent years seen a hike in a number of “open concept” eyewear retailer brands opening their doors in major shopping malls. These optical stores have received strong demand from the public with its unique “stress-free” experience which encourages consumers to try on and feel the eyewear products without being approached or “harassed” by shop assistants.

Whoosh recently launched its latest outlet in Sunway Pyramid making it the 18th outlet to open since its inception in 2015. The brand has emerged to become a full-grown fashion eyewear brand well-received amongst those who enjoy fashionable and trendy eyewear almost instantly.

The affordable eyewear packages are something consumers can appreciate as well, especially in a high-tensed economic environment. A quick turnaround time with, for example, spectacles being ready within half an hour to an hour, has also enhanced the shopping experience for consumers.

Lives are becoming too fast-paced and busy for city dwellers. There are so much activities to juggle and time is so limited, hence the brand is made exactly for the aforesaid modern fast-paced lifestyles, trendsetters and eyewear fashionistas who need to look stylist in a short time.

At the launch, Evelyn Ch’ng, Principal Image Consultant of Emage Style Consultancy shared on how to choose eyewear according to the specific individual’s needs. She gave insights on suitable fashion eyewear tailored according to a person’s face shape, skin colour and even the person’s personality.

A fashion show was also held to bring out the essence of the brand’s latest and most attractive, unique series of eyewear under five categories – Sunnies, Trendy, Urban, Vintage and Young. Whoosh offers a wide range of designs in five distinctive styles, four fixed affordable prices and a great team of professional optometrists.