Eva Mendes and New York & Company expand fashion collaboration
EVA Mendes's fashion career is going from strength to strength.
The Hollywood star's collection for the retailer New York & Company, the 'Eva Mendes Collection', has achieved over US$50 million (RM221 million) in sales over the past year, the brand's CEO Greg Scott has revealed. The chain is hoping to reach over US$100 million "in the near term".
Mendes's newest collection, which launched earlier this week, is her largest yet, spanning over 100 pieces of apparel and accessories that are available in a wide range of sizes.
"It was important to me for my spring collection to include something for everyone, which is also why we are currently offering more styles and inclusive sizing from 0 to 20," said the actress in a statement.
Her collaboration with New York & Company is being given a further boost with the news that the chain is set to increase the number of boutiques stocking the fashion range. The line will now be carried in more than 50 shop-in-shops and 19 Eva Mendes boutiques, as well as in six New York & Company stores set to open over the next few months, including locations in Miami and in Arlington, Virginia.
"Eva has been a fantastic partner and I'm excited to see how this expansion will impact Eva's fans," said Scott in a statement. "By expanding to six new stores and by designating more space to the 50 Eva shop-in-shops, we are introducing new clientele to her amazing collection while addressing the strong demand in these markets for both, the Eva Mendes Collection and our New York & Company brands."
Mendes and New York & Company first teamed up back in 2013, and the star's fashion range has become known for fun, colourful and feminine dresses and separates at accessible price points.
The Eva Mendes Collection is available in New York & Company stores nationwide and online at nyandcompany.com priced from US$46.95 to US$129.95. — AFP Relaxnews