Landmark opening

COACH recently opened its new Malaysian flagship store at Pavilion Elite, Kuala Lumpur.
Designed by the brand’s Executive Creative Director, Stuart Vevers, this newly inaugurated two-storey store showcases the brand’s distinctive modern luxury concept and is the largest Coach store in Southeast Asia.
Drawing from a wide range of influences, the modern luxury concept places a premium on contrasting textures and luxe materials.
The new retail space features a 36-foot-tall glass block facade, face-lit logos and impressive blackened metal detailing.
Also, an intimate entrance welcomes visitors while warm lighting and inviting interiors create a sense of discovery.
With a nod to the brand’s heritage, the store also showcases library-inspired design elements with authentic details inspired by Coach’s New York City roots.
There is also a Craftmanship Bar that offers leather care, cleaning and monogramming services.
Moreover, the store is equipped with a ready-to-wear fitting room and carries a wide assortment of Coach merchandise for women and men, including handbags, small leather goods, footwear, scarves and jewellery, as well as the Coach 1941 ready-to-wear collection.
For the store’s ribbon-cutting ceremony, the brand invited K-pop star Jessica Jung, Indonesian singer Afgansyah Reza and various local celebrities such as Kim Raymond, Keith Foo, Nora Danish and Juliana Evans.