Uniqlo launches Discovery Channel UT

UNIQLO has collaborated with Discovery Channel to produce a line-up of UTs with prints featuring animals, wildlife and space. The inaugural collaboration has 13 designs catering for the Kids collection.
To mark the launch of the Uniqlo Discovery Channel UT, Uniqlo and Discovery Channel recently brought the UT designs to life through a Discovery VR event where children and adults were transported and immersed themselves in time, space and story – from the thrill of a spacewalk, diving underwater with a shiver of sharks, to swimming alongside the manta rays. The event took place from March17-19 at the One Utama Shopping Mall.
The Uniqlo Discovery Channel UT is part of a larger roll out of Uniqlo’s Spring/Summer UT collection which has been progressively released in stores and online since February. Besides the Uniqlo Discovery Channel UT, other new line-ups include a collaboration with Futura, the father of abstract street art and graffiti artist, Andre Saraiva. Customers can also anticipate UTs featuring iconic Disney story Beauty & The Beast and cult favourite Star Wars.
Since launching in 2007, UT has highlighted an array of authentic pop culture and art graphics from around the world. UT is one element of Uniqlo LifeWear: innovative, high-quality clothing that is universal in design, comfortable and made for everyone, everywhere. UT has evolved significantly since 2013, when Nigo became Creative Director, presenting new fabrics and styles to match different contexts.