‘Pokemon GO’ update: Easter event and PvP Battle may soon be introduced by Niantic

NIANTIC may soon launch an Easter event for "Pokemon GO," and it could be as early as this week. The new event may incorporate Eggs in some way that could be easier to hatch. This event seems highly likely, as new stats reveal that the game is losing players alarmingly fast.
When the game was at its peak, it was being played by a whopping 28 million people. However, around 80% of the users have reportedly stopped playing. By end of 2016, the game's player base had dropped from 28.5 million to only five million.
Release of Gen 2 Pokemon and Water Festival may have upped the figure a bit this year.
Thus, it is logical for the developer to launch an Easter event to increase the player base further. The last big event introduced Shiny Pokemon that kept fans engaged a lot.
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http://www.ibtimes.com.au/pokemon-go-update-easter-event-pvp-battle-may-soon-be-introduced-niantic-game-has-65-million-monthly