Philippines returns to Malaysia International Halal Showcase

PETALING JAYA: After years of absence from the Malaysia International Halal Showcase (Mihas), Philippines made a return at this year's edition that is going on from April 5 to 8 at the Kuala Lumpur Convention Centre.

Philippines Department of Trade and Industry's Export Marketing Bureau director Senen M. Perlada said the country is showcasing products from 30 of its local companies at the Philippine Pavilion, its biggest participation at the trade show to date.

"We are here to take part in the global Halal initiative and to bring about innovative products that will complement the global Halal ecosystem," he said in a statement.

Perlada said products that are being showcased vary from food and beverages, processed meats and snack, to cosmetics and personal care.

The export of Philippines' Halal products to Malaysia is estimated at around US$86.7 million (RM384.5 million) in 2016, with a five-year compound annual growth rate of 26.8%.

Mihas is hosted by the International Trade and Industry Ministry, and organised by the Malaysia External Trade Development Corporation (Matrade), in association with the Halal Industry Development Corporation (HDC) and Department of Islamic Development Malaysia (Jakim).