Cara Delevingne sports latest Puma Basket Heart sneakers

08 Apr 2017 / 03:01 H.

PUMA ambassador Cara Delevingne is the star of a Puma ad campaign for the sportswear brand's latest all-denim Basket Heart sneakers.
A social media and fashionista favourite, the Puma Basket Heart has caused a sensation from day one. This highly recognisable sneaker, which is both smart and sporty, is now available in a new all-denim version.
To launch this new model, the brand has called upon none other than its ultra-famous ambassador Cara Delevingne. The British actress and supermodel stars in the Puma Do You campaign for Spring-Summer 2017 which launches this month. The campaign has a dual aim: to promote the brand's latest women's Sportstyle models and to encourage women to be confident and stay true to who they are.
Cara explained the message behind the campaign: "It's about finding yourself. It's good to be inspired and look up to people, but to find what really makes you happy, no matter what that is, don't follow the crowd."
The latest images from the campaign spotlight the Heart Denim model, an all-denim version of the iconic sneakers with satin laces. The new version, which is available now in Puma stores, on Puma.com, and at selected retailers, is available in several shades: Twilight Blue, Halogen Blue and Oatmeal. — AFP Relaxnews

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