'My Cola' breaks new ground

KUCHING (Dec 12, 2012): F&N Beverages Marketing Sdn Bhd, which has started distributing its version of cola carbonated soft drinks under the brand "My Cola", is optimistic the soft drink would be able to compete in the cola carbonated drinks market in Sabah and Sarawak and emerge as the top choice among consumers there.

The company, formerly known as F&N Coca-Cola (Malaysia) Sdn Bhd, is basing its optimism on its seven decades of experience in producing, bottling and distributing products for the well-known Coca-Cola Co, whose contract with Fraser & Neave Holdings Bhd ended September last year, said assistant general manager of general trade, Lau Cheng Yew.

He said a recent consumer taste test showed a promising future for "My Cola", with 72% of consumers surveyed in Sabah and Sarawak expressing an overall liking for the drink over current cola market leaders. – Bernama