U Mobile to power 1,000 Berjaya Channel TV screens

KUALA LUMPUR (July 3, 2014): U Mobile Sdn Bhd is partnering Berjaya Channel Sdn Bhd in powering 1,000 BChannel digital TV screens across the Klang Valley, Selangor, Pahang and Negri Sembilan with high-speed mobile internet – a step towards broadening its footprint in its enterprise, business-to-business and SME portfolios.

This partnership entails the use of U Mobile E28 plan and the telco's broadband dongles in providing the wireless broadband data connectivity to deliver advertisement content to be displayed on BChannel digital screens.

These screens will be carrying advertisements and creative content developed by subsidiaries within the Berjaya group, U Mobile and other participating vendors that have invested to widen their brand visibility through this channel which will be prominently featured in restaurants, convenience stores, shopping malls, pharmacies and other retail outlets.

"We are proud to be chosen as the connectivity partner in powering BChannel across the nation and it is proof of U Mobile's strength in the application of our 3G data backbone in supporting the retail industry," said Jasmine Lee, U Mobile's director of marketing.

BChannel will start off the first phase of implementation with 1,000 screens and is working on deploying more sites to provide further coverage to other high-traffic areas in the country.