Catcha, Says formalise RM60m merger deal

KUALA LUMPUR (July 15, 2013): Catcha Media Bhd has sealed a RM60 million pact to merge certain of its assets with Says Sdn Bhd – owner of Says.com, which will see Catcha Media subsidiaries and Says.com come together to form one of the country's largest digital advertising business by reach, clients and spend.

Catcha Media had on May 13, 2013 entered into a term sheet with Youth Asia Sdn Bhd to merge certain subsidiaries with Says.com. Last Thursday, the definitive agreements were signed.

"The announcement of the merger, which synergises Catcha Media's already established digital content leadership and broad online advertising base, with the power of social media and viral marketing of Says.com's crowd-sourced curation service, has already generated significant buzz within the advertising industry," said Catcha Media in a statement.

"Our teams have been meeting with several of the largest advertisers in the country, all of whom are excited about the possibilities the new company presents to brands looking for a complete solution that can ride the crest of this new media wave," Catcha Media CEO Patrick Grove said.

Plans are in place to expand the merged entity regionally, with an option to consider an IPO in the next 12 months.

Both Catcha Media and Says.com already have a presence in Asean, with Catcha Media recording an estimated monthly reach of 8 million people and Says.com recording an estimated monthly reach of 6 million people.

Collectively the two companies service over 500 large clients, with brands like Petronas, Proton, Maybank, Maxis, MAS, Unilever, Samsung, Guinness Anchor and Carlsberg ranking among its biggest spenders.