Proton unveils Persona SV, after Saga SV

SHAH ALAM (Dec 1, 2013): Proton Holdings Bhd has launched the Proton Persona Super Value (SV) model, following the overwhelming response for the Proton Saga SV, and is confident of brisk sales for this affordable variant.

Deputy CEO Datuk Lukman Ibrahim said the latest Persona model rolled off the assembly line after Proton successfully manufactured more than half-a-million Persona cars since its launch in 2007.

Retailing from RM44,938 per unit and coupled with the superior features incorporated into the car, he said the car offers value for money.

"This is an effort by Proton to compete with other car manufacturers," he told reporters after the launch of the Persona SV model held in conjunction with the five-day Bola! Bola! Bola! Mega Test Drive Carnival yesterday.

Persona SV uses the 1.6 liter Campro engine and is equipped with front disc brakes, dual airbags, together with side mirror signal lights, anti-lock braking system and electronic brake force distribution.

Proton COO of commercial Hisham Othman said Proton is targeting to sell 2,400 units of the Persona SV every month.

"We can reach this target," he said, adding that orders for the Persona SV model is expected to surpass that of the Saga SV.

Lukman said to date, orders for the Saga SV model have reached 42,000 units and almost 30,000 units have been delivered to customers.

Saga sales, including that of the SV model, was some 78,000 units per month, he said, adding a new Proton model is expected to be launched in the second half of next year. – Bernama