AIA successfully integrated its takaful companies

PETALING JAYA: AIA Bhd has integrated both its takaful companies, AIA AFG Takaful Bhd and AIA Public Takaful Bhd, under a single licence and brand and will now be known as AIA Public Takaful Bhd.
AIA Public Takaful is jointly owned by AIA Co Ltd, Public Bank Bhd (PBB) and Public Islamic Bank Bhd.
"Our takaful business is now bigger, stronger and uniquely positioned to serve our customers and partners well into the future as we have combined the best aspects to produce an enhanced suite of products, processes, systems and technological capabilities," said AIA Public CEO Wan Azman Wan Mamat said in a statement yesterday.
He said the company is on track to launch 11 new products this year. AIA Public Takaful plan to ride on AIA's 17,000 life planners and Public Bank's 259 branches nationwide to distribute its suite of family takaful solutions.
"We are strengthening our multi-distribution channels through innovative recruitment activities and business collaborations with reputable partners. With our added strength and capabilities following the integration, we will deepen our commitment to deliver a more personal, relationship-based experience to our customers and partners," Wan Azman added.
AIA Public will launch a series of marketing and branding initiatives, including an advertising campaign, to gain wider awareness and recognition among the public.