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Thu, Feb 23, 2012

Media & Marketing

People, planet, profit

Posted on 22 February 2012 - 02:46pm

Alyaa Alhadjri
newsdesk@thesundaily.com

NESTLE Malaysia through its Nestle Paddy Club (NPC) initiative is targeting to develop some 800 hectares of paddy fields in Kedah by September this year.

An innovative farming collaboration with biotech company Organica Biotech Sdn Bhd, the club's core objectives are to provide significant benefits in three main areas - people, planet and profit.

Korean connection

Posted on 22 February 2012 - 02:35pm

CHASWOOD Resources Sdn Bhd (Chaswood), a leading multi-concept restaurant operator today completed the signing of a license agreement with top Korean casual dining chain, Bulgogi Brothers to open and manage its restaurant chains in four Asean countries.

The agreement grants Chaswood exclusive development rights to operate Bulgogi Brothers outlets in Malaysia, Singapore, Thailand

Astro-4As scholar off to Berlin

Posted on 22 February 2012 - 02:19pm

THE Association of Accredited Advertising Agents Malaysia (4As) and Astro, in partnership with the Berlin School of Creative Leadership, recently announced the second recipient of the Astro-4As Scholarship Award awarded exclusively to 4As members annually.

First four-wheel drive truck hits town

Posted on 21 February 2012 - 03:13pm

MITSUBISHI Fuso's received a timely new year boost with the introduction of the Canter FG 4X4, the first four wheel drive truck in Malaysia.

People ‘n Rich bolsters team

Posted on 20 February 2012 - 01:31pm

Advertising and branding agency People 'n Rich recently recruited two industry heavyweights to strengthen its management team with the aim of building a solid base of top-flight talent for future growth.

"l've always subscribed to the view that talent is the only differentiator in our business," states Datuk Rishya Joseph, group CEO, People 'n Rich Holdings.

Gold strike

Posted on 20 February 2012 - 01:29pm

Guinness Anchor Berhad's (GAB) majestic 1kg golden dragon statue worth RM250,000 has found its jubilant owner.

From the launch of GAB's bigger and better Chinese New Year celebration nearly nine weeks ago, anticipation has been high as consumers eagerly awaited for either news of the winner or the good fortune of finding the much sought after winning bottle liner.

‘Food for Thought’

Posted on 16 February 2012 - 01:34pm
Last updated on 16 February 2012 - 01:40pm

MALAYSIA faces the brunt of a global burden with rapidly rising rates of diabetes and heart disease, and New Zealand believes it can work in partnership with Malaysian food producers to help.

New Zealand's exports are driven by its agricultural sector – it has the capacity to feed five times its population – and is widely regarded as having world-leading systems and research for

Red & White glam at One World Hotel

Posted on 16 February 2012 - 01:39pm

ONE WORLD Hotel's ballroom was packed with associates as they gathered for their annual dinner recently.

This year's theme was 'Red & White Nite' which saw 400 associates embrace the theme by dressing in their best red and white get-up for the night's event.

16 teams to vie for APAC honours

Posted on 16 February 2012 - 01:29pm

THE SECOND annual Asia Pacific Junior Achievement Company of the Year competition will take place in Jakarta, Indonesia, from Feb 15 to 17. Sixteen teams representing 11 countries are expected to compete in this business competition and learning experience.

Triple recognition for Tune

Posted on 15 February 2012 - 12:11pm
Last updated on 15 February 2012 - 12:17pm

Tune Hotels continues its winning streak this year by earning recognition for its hotels in Penang, Malaysia; Haadyai, Thailand; and Bali, Indonesia.

The world's largest travel website TripAdvisor, in its Travellers' Choice Awards 2012, has ranked Tune Hotel Downtown Penang as among the Top 25 Bargain Hotels in Malaysia, alongside globally-renowned brands like Shangri-La, Hilton,