All-new Mazda CX-3 launched for Malaysia

THE all-new Mazda CX-3 was launched this evening by Bermaz Motor Sdn Bhd in a glittering ceremony attended by the media, close associates, business partners and special guests.

The 2-litre, two-wheel-driven, fully-imported (CBU) SUV is priced at RM131,218.50 (individual registration, on the road without insurance, GST included).

Bermaz Motor stated that with the all-new CX-3, Mazda enthusiasts will now be able to buy into the fastest growing segment of the industry, one that is driven by a very trendy and likeable model - the 'Freestyle Crossover'.

"Crossovers deliver the driveability of sedans with the versatility and rugged, sporty image of SUVs. The all-new CX-3 Crossover introduced by Bermaz brings all of these features in a smart and technologically-advanced package that looks set to steal the hearts of many," it stated in a Press release.

The company added that the CX-3 is a scaled-down version of Mazda’s best-selling CX-5, delivering uncompromising versatility with, a punchy 154-horsepower, 2.0-litre SKYACTIV-G engine.

The fifth model in Mazda’s line-up of new-generation vehicles to feature the full suite of the design, the CX-3 adopts the KODO - Soul of Motion design language and full range of SKYACTIV TECHNOLOGY.

The new CX-3 Freestyle crossover SUV was developed to “Create the standard for the next era.” It’s a vehicle designed to meet the needs of a new generation of car buyers, supporting creative and adventurous lifestyles. More than merely power and speed, the CX-3 is about delivering ease of handling on city streets, reassuring confidence on the highway and, in particular, faithful response when negotiating curving roads.

The CX-3 is stylishly distinctive, yet retains the strong Mazda look. It is a vehicle that carries itself with style, with a long hood, short overhangs, large wheels and a slim cabin, presenting proportions that lend themselves to a sense of strength and vitality, conveying a sense of motion even when standing still.

Class leading features include the i-STOP and the MZD CONNECT, the connectivity system equipped with the Human-Machine Interface (HMI), which pursues safety as its top priority. The CX-3 also comes with the Active Driving Display, the first head-up display in its class, just like the Mazda2.

SKYACTIV Technology, which first emerged in the year 2011, is the embodiment of Mazda. It is the revolutionary technology that defies convention to produce cars that are energy saving and environmental friendly without compromising driving performance.

Mazda is confident that this latest addition to its family will go on to be a core model, bringing the brand into the hearts of a new generation of discerning car buyers. Even more so with Bermaz’s stress free ownership “3+3 Years Free Warranty and Maintenance” Programme, of which CX-3owners will be able to enjoy.

The Mazda CX-3 comes with sun roof and 18 inch sports rim. It will be available in 5 colour choices; Soul Red Metallic, Crystal White Pearl, Jet Black, Meteor Gray, and Deep Crystal Blue.

Answering a question by the media right before the launch, Bermaz executive director and chief executive officer, Datuk Seri Ben Yeoh, explained that the four-wheel-drive version of the CX-3 will not be introduced in Malaysia, simply due to the fact that it will obviously be priced higher than its two-wheel-driven sibling.

And whether there will be a CKD version of the CX-3, Yeoh explained that this idea is still being pursued. Should this become reality, CX-3's will be coming out of the Kulim, Kedah, plant operated by Inokom Corporation Sdn Bhd, which currently assembles the larger CX-5.

The CX-3 Bermaz is selling in Malaysia is made in Mazda's main factory in Hiroshima, Japan. Mazda also assembles CX3's in Thailand, but the Thai-assembled CX-3 does not meet the 40% local content requirement for tariff exemption under the ASEAN Free Trade Agreement (AFTA), and therefore will not be brought into Malaysia. However, in the case of the Japanese-made CX-3, Malaysia’s free-trade agreement with Japan entitles Bermaz to more incentives to import it.