Abdul Rashid Musa is new Proton Edar CEO

PROTON Holdings Berhad today announced the appointment of Abdul Rashid Musa as the new CEO of Proton Edar Sdn Bhd (PESB), effective Feb 1, replacing Rohime Shafie who has been assigned to DRB-HICOM as the head of automotive in the Automotive Distribution and Manufacturing & Engineering Division, reporting to Datuk Abdul Harith Abdullah, the chief operating officer, Automotive Distribution and Manufacturing & Engineering, DRB-Hicom.

Not a stranger to the automotive industry, Abdul Rashid has over 27 years experience in the automotive field, with involvement in various automotive projects and organisations. He graduated with a Bachelor Degree in Mechanical Engineering from the University of Malaya in 1989, and was involved in areas of manufacturing, research & development; and management, and is also a strong advocate of passenger safety and has given talks in the education of passenger safety and importance of regulations on safe vehicles in the country.

Prior to this appointment, he was the chief technical officer of Proton where he held several portfolios, including being instrumental in the development of the four new models in 2016. He sits on the board of several Proton subsidiaries and was previously the head of several companies for within DRB-Hicom Group.

"Proton is confident that Abdul Rashid is able to continue to lead PESB to continue on its growth trajectory to further improve its market share. He will continue to drive Proton’s “Customer First” culture within PESB with the objective of delivering quality products and services throughout Proton’s extensive network in the country. Leveraging on his technical background, Abdul Rashid will be able to drive further improvements in the network improvement plan especially in enhancing the after sales service," the company stated.

"Proton CEO Datuk Ahmad Fuaad Kenali is pleased to welcome Abdul Rashid as the new head of PESB and thanked Rohime for his dedication and commitment while serving Proton and PESB since his secondment to Proton on Aug 20, 2014."

PESB is a wholly owned subsidiary of Proton, which is involved in the distribution of Proton cars and providing sales and after sales services to customers.