Media and Marketing Media and Marketing en Beacon of excellence
Located in an integrated township of a rapidly developing business centre in the bustling city of Johor Baru; the stylish RM38 million structure boasts 24,359 sf of space encompassing boutique work pods that are equipped with highspeed broadband facilities, a premier business lounge, training rooms, and a seminar hall huge enough to accommodate 600.

The formal opening ceremony gathered the firm’s VIPs, including Great Eastern Life and Great Eastern General Insurance (Malaysia) Berhad chairman Norman Ip; Great Eastern Life CEO Datuk Koh Yaw Hui; its board of directors and family of employees.

During the opening ceremony, Ip commented, “... we are well poised to better meet the needs of our customers and business partners, strengthening our commitment to a city we have served for over 50 years.”

While the new building is seen as an asset that affirms its commitment to its customers, its agency force and business partners, it also sets new standards in serving its stakeholders better, claimed Koh. “Wisma Great Eastern also provides a central touchpoint for Life insurance, General insurance, Family Takaful, Bancassurance and Group Insurance.

“We are confident that our business here will continue to expand as the city progresses, and we will scale greater heights of achievements,” added Koh, serious on advancing the firm’s business foothold in Johor Baru.

Great Eastern Life celebrates its 110th anniversary this year. One commitment that has underpinned its legacy of success is said to be its giving its best in everything it does.

“We will continue to pursue the highest levels of excellence and set new standards as we achieve greater success,” said Koh.

Log on to for more information.]]>
MediaNMarketing Thu, 15 Feb 2018 02:12:26 +0000 theSundaily 526403 at
Big sweep for three ‘Tiger’ shoppers
The brand's 2018 CNY campaign recently culminated with "a game" to award the lucky three grand prize winners, who purchased RM200 and above worth of Heineken Malaysia products at selected Tesco outlets in the peninsula, to be eligible.

Ng Poh Gaik, Liew Nyuk Foong and Chua Ming Teck were the lucky trio who had the chance to dash about a Tesco store for 15 whole minutes, filling their designated carts with anything they desired, with Tiger Beer taking up the tabs.

While Ng was thrilled to find out she was one of the lucky three, Liew said that she had a plan - "to wisely fill my cart with essentials for the CNY celebration", which included Heineken Malaysia products. Chua on the other hand, participated in the "dash" fully prepared.

"I did some homework beforehand and made a list of my family's needs" - happy was he to have checked almost all the items in his wanted list.

In all, the three grand prize winners took home items totalling up to RM6,000 - thanks to Tiger Beer.

Consumers have until tomorrow to redeem limited-edition Tiger Beer playing cards and win prizes like cash ang pow worth RM99 and cans of Apple Cider Fox.

Just purchase big bottles of Tiger Beer, Heineken, Guinness, Anchor Smooth or Anchor Smooth Draught at participating coffee shops, food courts and Chinese restaurants and check underneath the bottle caps to see if you're a winner.

Visit for more information on this campaign with promotions open to non-Muslims and those aged above 21.]]>
MediaNMarketing Wed, 14 Feb 2018 06:38:02 +0000 theSundaily 526241 at
Love literally in the air with AirAsia X
Until this Sunday, celebrate love with AirAsia X's week-long, two-to-go fares to Bali, Jaipur, Jeju, Taipei, Seoul, Osaka, Hokkaido and Hawaii from as low as RM288 (T&C apply), one-way, including taxes. Booking must be made via and tickets are valid for immediate travel, until July 31, 2018.

The promotion is valid for two guests, of the same booking, to the same destination, one-way. While the RM288 (T&C apply) fare warrants travel to Bali, Jaipur costs from RM388 (terms and conditions apply); Jeju from RM599 (T&C apply), etc.

AirAsia X Group head of commercial Barry Klipp said that the routes were picked based on popularity. "Choose from the romantic pink palaces of Jaipur, the snowy winder wonderland that is Jeju or Honolulu's world-renowned Waikiki beach. With all-in fares from as low as RM288 (T&C applies) for two and an additional 50% off Pick-A-Seat, this is definitely one of our best promotions yet, perfect for a romantic getaway or second honeymoon," Klipp said.

Guests departing from klia2 during the long Valentine's Day and Chinese New Year weekend can expect sweet surprises at the airport and onboard.

During the promotion period, the first 500 BIG Loyalty Members who redeem flights for two and above using the BIG Loyaly App will stand a chance to receive a rebate of up to 1,000 BIG points (T&C apply).]]>
MediaNMarketing Wed, 14 Feb 2018 06:24:55 +0000 theSundaily 526233 at
Feel the difference at Mr DIY
Having opened its doors on the third floor at Mid Valley Megamall on Feb 9, the store, popular for its wide range of products retailed at a lower-than-usual price, has a new premium style to its interiors.

Spread across over 15,000 sq ft, the new store provides customers with a new shopping experience.

Six cashier counters of Quartzstone finishing is situated at the entrance and a distinct design of a hexagon bolt-nut shape with a netlike design captivates, on the ceiling, in the middle of the store. Interiors at this premium outlet are wider and brighter, with more spacious aisles.

Aptly themed “Feel the difference”, shoppers will feel more comfortable and enjoy shopping here, especially with its easy-to navigate concept, providing over 20,000 product types across hardware, household, electrical, car accessories, stationery, toys, gifts, sports and jewellery and cosmetics.

“This is our 360th store in Malaysia and it is an important milestone for Mr DIY’s growth in the region, as we strive towards our vision to become the largest home improvement retailer in Asia Pacific,” said Mr DIY Trading Sdn Bhd’s head of marketing Andy Chin (pix, fourth left).

“2018 is set to be a prosperous year for Mr DIY as we have four major goals to achieve.

“Our first is to open an additional 300 new stores across the Asia-Pacific. Secondly, we will be expanding our reach to new countries like Singapore and potentially, the Philippines,” Chin added.

He also said the store will soon be launching the Mr DIY “E-Commerce” platform, while this flagship store marks its fourth goal.

It was reported that some RM2 million was spent in establishing this new concept store, which aims to become the top five in its chain of nationwide stores in terms of sales.

Mr DIY was initially set up as a hardware shop, which over the years has developed into something a lot more all-inclusive.

From household products, electrical items and such, it has become the largest “department store” chain with housewives forming the bulk of its customer base. Surprised?

Chin said that their main customers are housewives as the store provides many conveniences – “a store where one can find everything under one roof”.

In all, there are 450 Mr DIY stores in the Asia-Pacific region – 75 in Thailand, 10 in Indonesia and three in Brunei.

The launch of this new store was made official by Mr DIY managing director Y.Y. Tan, along with its business partner who is also the CEO of Creador, Brahmal Vasudevan.

The launch gambit included a lion dance, dotting of the lion’s eyes, and the dropping of a large banner to reveal the “Mr DIY family”, a group of employees. This took everyone by surprise.

On launch day, the first 300 visitors to the store were given limited-edition gifts worth more than RM3,800 in total. Winners of the chain’s “Buy, Snap and Win Contest” were also presented with prizes totalling some RM60,000. These included iPhone X and cash vouchers.

For now, follow Mr DIY on Facebook for promotions and more information.]]>
MediaNMarketing Wed, 14 Feb 2018 02:24:10 +0000 theSundaily 526171 at
More Ong with Oats this Chinese New Year
The 'Share the Oats, Share the Ong' campaign that will run until Feb 28 offers guiltless pleasure this festive period by sharing brand-new recipes to complement the two hearty grains.

Shaiful Bahari, the Mahpar, Apim communications & citizenship director for Asia Pacific Region, PepsiCo International, said: “By just incorporating one small change and adding Oats for Rice [to] reunion dinners, we can add an additional source of fibre and protein in our meals.

“We have developed new recipes especially for Chinese New Year, to give home cooks a good start in using Quaker Oats for Rice."

Meant to be cooked with rice, the fortified bowl of goodness will make the perfect base for these new Quaker recipes, like Dark Sauce Chicken with Mushrooms in a Pot, Hokkien Yam Rice, and Tomato Seafood Rice.

Quaker Oats for Rice is made with whole-rolled Australian oats, and is bursting with dietary fibre, protein, and magnesium; which means, you get to indulge more in festive goodies.

Shaiful added: “These recipes supplement the existing recipes on our website which demonstrate how our other products such as Instant Oatmeal and Quick Cook Oatmeal can be used daily in a wide variety of dishes, so families can enjoy all the benefits of oats while they feast in joy together.”

The Chinese New Year Gift Pack – a 1kg jar of Instant/Quick Cook Oats, a 600g pack of Oats for Rice, and a free Chinese New Year-themed glass jar – is available from selected hypermarkets and supermarkets across the nation.

For more information and festive recipes, visit or]]>
MediaNMarketing Tue, 13 Feb 2018 06:44:03 +0000 theSundaily 525985 at
Sports Toto launches first concept store in JB
Sports Toto Malaysia Sdn Bhd executive director Nerine Tan, who launched the concept store, said since the privatisation of Sports Toto in 1985, the company has expanded into having approximately 680 outlets nationwide.

"As one of the number forecast companies, we are always challenged by the volatile economic environment as well as the illegal operators.

"As a law-abiding company, we strive to overcome these obstacles through innovative and creative ways and within the laws of our country," she said during the launch on Thursday.

Tan said to meet the demands of the customers, Sports Toto has been constantly innovating its games and playing methods to make the games more interesting and fun to its customers.

She said the most important criterion for the concept store is that it has to be strategically located and easy for the customers to visit the concept store.

"With its spacious and modernised design, we want to offer our customers a comfortable environment so that they can relax and take their time when placing bets.

"Our concept store also has a dedicated claim counter which provides better privacy to our customers who come to claim their winnings.

"Sports Toto is confident that the new concept store is able to provide its customers a fresh impression that will appeal to not only regulars but also new customers.

"We hope that our concept store will be made available for all in other parts of the country soon," she added.

The concept store will also serve as a hub to facilitate and organize corporate social responsibility-related programmes as part of the company's efforts in giving something back to the society.

For more information about the concept store, which is located at No. 26, Jalan Siu Nam, 80000 Johor Baru, Johor, contact Sports Toto sales office in Johor Baru at 07-2244753.]]>
MediaNMarketing Tue, 13 Feb 2018 07:36:57 +0000 theSundaily 525988 at
Great Eastern JB branch is at South Key Mosiac
Developed at a cost of RM38 million, the new office building has a built-up area of 24,359 square feet which spread over four-storey boutique pods equipped with high speed broadband facilities, a premier business lounge, training rooms and seminar hall that can accommodate up to 600 people.

During the opening ceremony, Great Eastern Life and Great Eastern General Insurance (Malaysia) Bhd, Chairman, Norman Ip said, "As the city of Johor Bahru continues to grow from strength to strength, we are well-poised to better meet the needs of our customers and business partners, strengthening our commitment to a city we have served for over 50 years".

The new location is strategic, offering unparalleled accessibility with proximity to Senai International Airport, Johor Bahru Eastern Dispersal Link Expressway, JB Sentral, as well as planned stations for the Rapid Transit System and High Speed Rail.

"Our ownership of Wisma Great Eastern affirms our commitment to our customers, agency force, business partners and sets new standards in serving our stakeholders better. The new office building provides a central touchpoint for Life insurance, General insurance, Family Takaful, Bancassurance and Group Insurance," said Chief Executive Officer of Great Eastern Life, Datuk Koh Yaw Hui.

"We are confident our business here will continue to expand as the city progresses and we will scale even greater heights of achievements. We are serious about advancing our business in Johor Baru and we are here to stay.

"As we celebrate our 110th anniversary this year, one commitment has underpinned our legacy of success over 110 years – giving our best in everything we do. We will continue to pursue the highest levels of excellence and set new standards as we achieve greater success."

The Great Eastern Johor Baru branch is now located at Wisma Great Eastern, 02-01, Blok A, Kormesil Southkey Mozek, Persiaran Southkey 1, Kota Southkey, 80150 Johor Baru.]]>
MediaNMarketing Tue, 13 Feb 2018 07:07:32 +0000 theSundaily 525969 at
AirAsia’s ‘Adventure Live’ Series wins four awards at Mob-Ex Awards
The series bagged Gold award in the coveted Best Campaign - Original Content category, and three Silver awards in Best Campaign - Video/Rich Media, Best Campaign - Viral Marketing, and Best Campaign - Innovation categories.

Adventure Live, which kicked off on June 16, 2017 was broadcasted directly from six destinations in Southeast Asia; Hanoi, Cebu, Yangon, Lombok, Phnom Penh, and Luang Prabang via the Facebook Live feature on AirAsia's Facebook page. Viewers were also encouraged to take part in the excitement by deciding on the adventures the hosts would take on live, through a simple voting system in each episode.

The interactive series was part of AirAsia's 'Live Life Unexpected' Campaign in support of the Visit Asean@50 initiative to encourage travellers to explore the unique Asean experience. The six-video campaign reached over 665,000 views during its live broadcasts, which was amplified further by the number of organic engagement amassed at over 77,000 reactions and 9,000 comments.

AirAsia Malaysia's Head of Commercial, Spencer Lee said, "I'm humbled by the recognition for our work as we took a giant leap of faith by attempting something out-of-the-box and new. We took the risks by taking digital marketing to the next level and won all four categories we submitted - but most importantly, this campaign created fresh and engaging content for Asean besides driving business results further."

Organised by Marketing magazine, Mob-Ex Awards is a regional awards show dedicated to reward leading organizations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies. The champions for 2017 were chosen by a jury made up of senior digital marketing experts from brands across the region.]]>
MediaNMarketing Tue, 13 Feb 2018 05:34:05 +0000 theSundaily 525940 at
Couldn’t be more ‘Mesra’
If this is not a great deal, what is? Especially appropriate during this festive time when expenses are higher than usual and many will be traversing their “balik kampung” journeys; the promotion has already been in effect since Feb 5.

In short, all you need to do is to get a Mesra Card from any Petronas station, spend RM100 to earn Mesra Points and register for the plan at only RM1 or 100 Mesra points. Card members, who register before Feb 28, will receive complimentary Mesra PA coverage for the first month.

The plan provides worldwide 24/7 protection and includes Accidental Hospital Income of RM50 per day (maximum 30 days, per accident). In the event of the unfortunate passing or permanent disability of the card member in an accident, the family or next-of-kin will be entitled to a cash benefit of up to RM25,000 (increased to RM50,000 if the accident occurs on a public holiday). A signing ceremony between Petronas Dagangan Berhad (PDB), Shieldcard Holdings Sdn Bhd and Zurich General Insurance Malaysia Berhad (ZGIMB) was held on Feb 5.

Speaking at the event, PDB head of retail business Aadrin Azly said: “Being in the business of fuelling our customers everyday journey, road safety is naturally of highest concern and something that is close to our hearts.” He said by signing up for the Mesra coverage plan, members will automatically be registered as Axxess member, in which they are able to earn Axxess points from participating merchants such as Cold Storage, Giant and Mercato, plus utilise the points for rebate on annual motor insurance premiums.

In addition to the Personal Accident coverage, Mesra Card members will also get to enjoy benefits via online shopping platforms like Shopee, Zalora, Lazada, 11street, Grab, AirAsia, KFC, McDonald’s, Starbucks and other merchants.

Shieldcard Holdings executive chairman Tunku Laxamana Tunku Datuk Seri Utama Naquiyuddin Tuanku Ja’afar said that the Axxess programme was introduced at the end of March 2017 and has been in operation since August last year.

He said the objective is to leverage on the individual’s daily spending habits to provide a solution for the escalating cost of insurance, specifically the rising cost of private healthcare and the uncertainty of motor insurance premiums, especially as the industry begins to liberalise and detariff rates. “Our goal was simple; how can we provide critical insurance benefits at significantly reduced or at no cost to individuals who remain loyal to a limited number of merchants,” Naquiyuddin explained. “The programme is collectively crafted to both protect and benefit Mesra Card members and their loved ones,” he added.

All Mesra Card members opting for the benefit will automatically be enrolled for the Axxess programme earning them Axxesspoints. “The earned Axxesspoints can be used to reduce or pay in full, members’ motor insurance premiums, (which is) yet another essential benefit for all Mesra Card members who are essentially vehicle owners,” said Naquiyuddin.

Zurich CEO David Fike said the programme is an ideal way for Mesra Card members to get the protection they need without incurring additional cost. The event held at Menara Zurich concluded with “lou sang” tossing by Aadrin, Naquiyuddin and Fike.]]>
MediaNMarketing Tue, 13 Feb 2018 01:58:08 +0000 theSundaily 525884 at
A premium galaxy within reach
Celebrating the launch of its latest Samsung Premium Experience Store in Malaysia, Samsung Malaysia Electronics is giving fans of the electronics giant in Kuala Lumpur a different kind of outlet to get a better feel of the brand’s ecosystem.

“By opening a Samsung Premium Experience Store in the heart of Kuala Lumpur, we hope that more people will have the opportunity to immerse themselves in Samsung’s innovations.

We hope that customers can fully benefit from this first-hand experience of Samsung’s vision of connecting the world,” explained Samsung Malaysia Electronics head of IT and mobile business KM Liew.

Occupying a large area of 4,241sf on the first floor at Pavilion KL, the Samsung Premium Experience Store will offer a one-stop retail solution to anyone interested in anything the Galaxy line offers, along with personalised after-sales service.

Apart from services and products via sales, visitors to the store can explore multiple refreshing experiential zones set up within the spacious open concept interior.

Check out the Virtual Reality station offering Samsung’s latest and most innovative VR product – the Gear VR, and the large and gorgeous display of its latest flagship – the Galaxy Note 8. Samsung fans and tech enthusiasts can immerse themselves discovering the brand’s full range of smartphones, tablets, wearables and accessories.

To further commemorate the official opening, exclusive in-store promotions are offered until Feb 18.

These include:
▶Purchase a flagship smartphone (Galaxy Note8, FE, S8, S8+ and A8+) and be entitled for gifts worth RM347.
▶First 50 customers to walk into the store with a Galaxy smartphone (each day until Feb 18) will be entitled to a free ClearPlex ProtectionPro worth RM99.

During the same publicity period, Samsung will be conducting several other promotional activities.

For more information, visit]]>
MediaNMarketing Mon, 12 Feb 2018 01:39:27 +0000 Mark 525601 at