KUALA LUMPUR: Tourists to the capital will soon find it much easier with the launch of the KL PASS card system, enabling seamless access to the various tourist spots around KL. Speaking at the launch, mayor Datuk Mohd Amin Nordin said the system, produced and managed by Meridian Tourist Access Sdn Bhd, was aimed at making it easier for tourists visiting certain attractions. “From the KL Tourism Master Plan’s research, some attractions record high daily visitors while others suffer from low numbers. This is partly due to the limited packages to motivate tourists and the absence of sufficient awareness to the diversities KL has to offer,” he said. Amin expressed his confidence in KL PASS’s potential to reflect the capital’s position as one of the world’s top ten shopping destinations. “Given the international recognition, it is vital to ensure continued growth, development and maintain standards of excellence in enhancing tourists’ experiences,” he said. Meridian Tourist Access managing director Farouk Nurish said the project’s system cost RM1.2 million to set up, with another RM1 million expected to be spent. “We conservatively estimate about 20,000 cards will be sold in the first year alone,” he said. Farouk described the KL PASS as a cash-free solution for tourists to enjoy not just attractions but also retail and F&B outlets, with public transportation soon to come. It is estimated between 2011 and 2014 some 38 million international tourists have travelled to Malaysia. The KL PASS is available for purchase online at www.klpass.com and various sales outlets in the city and at KLIA.