KENNY Rogers Roasters (KRR) wants you to kick start 2017 with their annual Roasters Eating Day (RED) initiative to promote healthy living. Now into it's eighth year, RED is taking this healthy eating initiative further by holding this popular event for three days instead of the usual one. Kicking off on Jan 11 and ending on Jan 13. Esther Woo, deputy general manager of Berjaya Roasters Sdn Bhd, "For us at KRR, we hope to continue inspiring and motivating everyone from all walks of life to join us on this journey to a healthy lifestyle. We are excited to see the response from the public year after year. It was then that we decided that this year's RED event should be held over three days." Tan said that RED has always been held on the second Wednesday of each year so that people will be encouraged to start off the new year by eating health. On the first day of RED, Steve McMahon, football legend turned sports television pundit and recently head coach of Million Dollar Feet campaign, showed up to show his support for healthy living at the KRR outlet in Mid Valley Megamall. One of the Million Dollar Feet winners, 13-year old Adam Roshan Kris Azman was also in attendance. KRR also revealed the new KRR Card design which is the Timeless Treasure series that features Malaysia's traditional games in celebration of our rich culture and fond childhood memories of yesteryear. The games featured at sepak takraw, gasing, wau and congkak. With this card you can enjoy benefits such as a free Kenny's quarter meal with purchase of 1- main meals, weekly B1F1 Wednesday treats every Wednesday as well as reload bonus and annual birthday gift for registered members. You will also be in the running to win a special prize from KRR when you participate in the Timeless Treasure 'share and win" contest. Simply re-create a photo of a timeless moment or childhood memory with the Timeless Treasure KKR card, then upload it on facebook or Instagram (the profile must be set to public) with the #KRRTimelessTreasure hashtag. The best four entries will be chosen as winners. You can partake in this initiative by simply flashing an e-voucher easily attainable from the Kenny Rogers ROASTERS Facebook page and be entitled for 'Buy 1 Free 1' of the Red Hot Meal.