KUALA LUMPUR: Ride-hailing service provider, Grab, has outdone itself again as the company launched its latest service, GrabShare, in Malaysia and the Philippines. Grab Malaysia Country Head Sean Goh said that with Grabshare, passengers can expect more efficient service with the existing car supply which will eventually help reduce traffic congestion. "GrabShare basically pairs two different passenger bookings with similar trip routes within a single trip and this service would eventually allow the passengers to enjoy cheaper rides with minimal detours and their drivers earning more as they would be completing two bookings in one trip," Goh said during the launch of the first on-demand carpooling service yesterday. Under this service, he said passengers would be enjoying some 30% lower fare rates as compared to GrabCar Economy fare as he explained that the service is more on getting people to their destinations with a more pocket-friendly fare, while minimizing the need for more cars on the roads, noting that car ownership is the third highest in Malaysia. He stressed that the concept of carpooling is nothing new and has long been promoted by various government agencies in Malaysia but due to the inability to sustain it as a behavior and making it permanent has been a challenge for various reasons. To ensure the passenger is able to ride with peace of mind, Goh said both the passengers and drivers are covered by the Grab's Group Personal Accident Insurance in the event of any accident. "Other benefits for the service include the fare system is upfront and the passengers can expect no more than two stops before reaching their destinations," he added. GrabShare is currently available in the Klang Valley, Singapore and Manila.