LIKE any festive season, Hari Raya is a time for people to strengthen ties with family, friends and the community. With that, the Sunway Malls decided to launch their Hari Raya campaigns at a common event. Inviting loyal patrons and visitors, management teams from respective Sunway malls attended the grand launch which took place at Sunway Putra Mall. It was the first-of-its-kind, for the five malls to “join forces” to launch their respective campaigns – Sunway Pyramid, Sunway Putra Mall, Sunway Velocity Mall, Sunway Carnival Mall and Sunway Giza. In line with Sunway’s view on the importance of sustainable practices, all five campaign themes for the respective malls were aimed at highlighting the importance of “flora and fauna”. Visitors and guests were entertained with a variety of performances including a stint by local actress and singer Marsha Milan Londoh. The event ended with the breaking of fast by the Sunway Malls community and children from Yayasan Chow Kit (YCK). BRINGING COMMUNITIES TOGETHER At the grand launch, Sunway Malls &Theme Parks CEO HC Chan shared how Sunway Malls Raya celebration would benefit the community. “This Raya celebration is the first that sees the malls come together in moments of camaraderie. “Malls are at the heart of the community and play an integral role to encourage communal harmony and integration,” he said, adding that Sunway Malls continues to be committed to providing unparalleled mall experiences to visitors at each of its malls. At the launch, it was also announced that Sunway Putra Mall received the Gold Award under the Shopping Mall category at this year’s KL Mayor Tourism annual awards. COMMON OBJECTIVE, INDIVIDUAL CAMPAIGNS Shoppers can expect a very organic experience from the Sunway malls as each mall will provide its own interpretation of the flora and fauna theme via its festive campaigns. ▶ Sunway Pyramid celebrates “The Beauty of Raya”. ▶ Sunway Putra Mall celebrates “Persona Raya”. ▶ Sunway Velocity Mall celebrates “An Enchanting Raya”. ▶ Sunway Giza celebrates a “Bazaar” theme. ▶ Sunway Carnival Mall celebrates “Indahnya Raya”. For more information on the individual mall promotions, exciting goings-on and activities, visit the respective mall websites and Facebook pages. During the campaign periods, shoppers can redeem a variety of Hari Raya collectibles including prettily designed Raya packets, floral tiffin carriers, vouchers, as well as plant seedlings.