PETALING JAYA: Jaya Grocer, a family-run lifestyle fresh market, celebrates its 10th anniversary this year with 22 outlets and with plans for an aggressive expansion of five more outlets this year. It ended 2017 with 21 outlets and opened its 22nd in Johor Baru last week. By year-end, it plans to have 27 supermarkets across the peninsula. As part of its 10th anniversary celebrations, Jaya Grocer has been offering 10 items on special promotional prices each week since the start of the year. "We call it our 'Ten To Celebrate Ten' Campaign", said operations director Daniel Teng. Teng was meeting the media at Starling Mall Jaya Grocer to share his corporate plans for the country's foremost neighbourhood fresh grocer and to introduce the weekly promotional items which will last throughout the year. In addition, through a partnership with AIA Vitality, Jaya Grocer has launched a "Healthy Food Campaign" where AIA Vitality card holders get a 10% discount on selected fresh fruits and vegetables. Jaya Grocer has opened its latest outlet at Sunway Iskandar Citrine Hub in Johor last week to mark the 10th anniversary year. It will open five more outlets this year at: Eco Ardence at Setia Alam in Feb Kuala Lumpur Eco City at Bangsar in June Empire City Damansara in July Kiara 163 at Mont Kiara in Sept, and Kuala Lumpur East at Taman Melati in Dec. Teng said the management chose each location of the outlets carefully after considering the shopping habits of consumers in each neighbourhood. "Even though Jaya Grocer itself is 10 years old, the management team is led by retail veterans with a family heritage dating back to pre-Independence Malaya. We are proud of our heritage and are yet humbled by the overwhelming support shown by our loyal customers through the decades," Teng said. Commenting on the upcoming opening of its Bangsar Market by Jaya Grocer, he said it would be one of the largest "urban fresh grocers" in the country. This would be located at the Kuala Lumpur Eco City (KLEC), a strategic and synergistic public-partnership between developer SP Setia Bhd and Kuala Lumpur City Hall. "The concept of Bangsar Market by Jaya Grocer is to bring back the feeling of shopping in a fresh wet market which is clean and well laid out. We hope to meet the discerning demands of sophisticated modern day shoppers in the city," Teng said. Bangsar Market will occupy 54,000 sq ft — or the entire second level of the mall — providing the "urban sophisticate" with an authentic urban grocery shopping experience often seen in advanced countries. On Jaya Grocer's online delivery service, Teng said it would be gradually expanded to cover more areas in the Klang Valley, beginning with its Pearl Point Outlet in Jalan Klang Lama. "Since we started at the end of 2016, our online segment has grown by 30%," said Teng. "It has certainly helped to meet a need among modern consumers with a hectic city lifestyle or busy mothers with young children who cannot spare time to shop in person. "We provide same day delivery, with the quickest delivery time being within 2 hours. Furthermore, we only charge a token for the delivery service and prices remain the same as in-store, including promotional items. "You just click and we deliver," he added. Teng also shared the company's plans for a new Distribution Centre in Puchong that will help improve the overall supply chain management. He expressed appreciation to all Jaya Grocer managers and staff for their contributions towards the success of the Jaya Grocer brand. "We are proud to note that many of our senior managers have been with us from the start 10 years ago and are still with us. Many in fact have been working with my family even before the inception of Jaya Grocer", he said.