PETALING JAYA: Berjaya Corp Bhd (BCorp) and China Sports Lottery HKJC Infotech (Beijing) Co Ltd. (CSLJC) today signed a cooperation framework agreement to cooperate on lottery management, business development and technical and market solutions to further expand the areas of cooperation and explore opportunities to jointly develop the third-party lottery market under a responsible gaming framework.
CSLJC is a Sino-foreign cooperative joint venture established by China Sports Lottery Technology Development Co Ltd and HKJC Business Ventures (China) Ltd, a business unit of the Hong Kong Jockey Club.
The agreement will be for an initial five-year term starting Aug 26, 2020.
Stemming from the Belt & Road Initiative, this bilateral cooperation aims to further enhance the technical and business management capabilities of BCorp and its subsidiaries in lottery operations, enrich its lottery product offerings, study opportunities for expanding into the third-party lottery market, and promote the rapid and healthy development of the lottery business
BCorp executive chairman Tan Sri Vincent Tan said the framework agreement is the result of constructive engagement and negotiations between BCorp and CSLJC following their successful experience-sharing and training in 2018 and 2019 on mobile phone and internet lottery distribution channels and lottery development as encouraged by the Belt & Road Initiative in China and Hong Kong.
“Through this collaboration with CSLJC, the BCorp Group will be able to leverage on the expertise and experience from CSLJC to further enhance our existing lottery business as well as explore fresh opportunities in the lottery and gaming industry in new regions,” he added.