PETALING JAYA: After more than two decades of service to the nation, the Malaysian Rubber Export Promotion Council will now be known as the Malaysian Rubber Council (MRC).
MRC, an agency under the Ministry of Plantation Industries and Commodities, has received regulatory approval for the name change following a rebranding directive announced by Plantation Industries and Commodities Minister Datuk Dr Mohd Khairuddin Aman Razali in early August.
Since its incorporation on April 14, 2000, MRC has shaped numerous initiatives to spearhead Malaysia’s success as a leading global exporter of quality and sustainably produced rubber products.
The name change is more than a rebranding exercise as the MRC will now play an expanded role and drive the growth of Malaysia’s rubber product industry.
MRC CEO Brandon Chan (pix) said the rebranding shows the trust placed on MRC to take on greater responsibilities.
“With 20 years of experience, the MRC has developed an acute awareness of what works and what does not. Armed with this knowledge, we can only improve and scale new heights to elevate Malaysia’s rubber industry even higher. We need to look at the rubber industry as a whole to ensure that everyone moves forward together,” he said in a statement today.
MRC’s wide-ranging business objective will now also aim to strengthen the domestic rubber market, with the goal of building capacity within downstream rubber industry.
“We hope that our latest initiatives will positively impact the midstream and upstream industries through continuous support programmes and activities to the downstream sector,” added Chan.
Apart from strengthening the export and domestic market, MRC will also look at identifying new opportunities for human capital development and adoption of advanced technology as well as to move the industry towards enhanced sustainability.