PETALING JAYA: The Taiwan Expo in Malaysia 2021 Online debuted yesterday, exhibiting products and technologies from 160 Taiwanese companies.

The expo has garnered the attention of more than 200 Malaysian businesses with more than 1,000 registrations for online business matchings.

Prominent buyers at the expo include Big Pharmacy Healthcare Sdn Bhd, one of the top three pharmacy chain stores in Malaysia; Intercon Group, the leading FMCG distributor of halal food; and, a retail convenience store.

Taiwan External Trade Development Council (Taitra) chairman James CF Huang, Taiwan Bureau of Foreign Trade director general Cynthia Kiang, Malaysia External Trade Development Corp (Matrade) deputy CEO Sharimahton Mat Saleh, and Malaysian Friendship and Trade Centre, Taipei president Sharon Ho Swee Peng sat down for a “kopi” session to discuss the future of Taiwan-Malaysian cooperation.

Huang said the global supply chain has to be restructured due to the pandemic and the China-US trade war.

“Malaysia’s role as a strong base electronic machinery and semiconductor manufacturing coupled with its key location as the manufacturing center of Southeast Asia makes it an important strategic ally. I hope that Taiwan Expo will generate greater economic benefits for bilateral trade relations between Taiwan and Malaysia,“ he said.

Huang interacted with virtual characters in the 3D exhibition hall, the highlight of this year’s Taiwan Expo, to present participants a novel experience different from previous exhibitions.

The new 3D online exhibition hall is designed to give visitors an experience akin to physically present at the exhibition. Interested buyers only need to register as a member of the Taitra to access the virtual exhibition hall and its features, similar to visiting an actual event.

Besides the one-to-one online business matching sessions during the three-day exhibition period, the exhibition will continue be live for one month, allowing those unable to attend during the exhibition to peruse it.

Diversified solutions, business opportunities at your fingertips

This year’s expo focuses on six major pillars: Electronic Mobility, Post-Pandemic Era, Industry 4.0, Taiwan Lifestyle Products, Tourism & Culture and Halal Taiwan.

There are also 10 themed pavilions: Taipei Your Partner, Taiwan Healthcare Pavilion, E-Mobility, Taiwan Product Center, Chiayi City Pavilion, Gourmet Taiwan, Taiwan Excellence, Halal Taiwan, Meet Taiwan and Taiwan in Design.

Some of the highlighted products include Chang Gung Memorial Hospital’s proton therapy that uses less radiation affecting healthy tissue nearby and reduces side effects, Cheng Hao Biotechnology’s lightweight Aquecare T1 PLUS Cordless Handheld Solution Spray with only 1.9kg with a spray range of up to 2.5 metres, a must-have for home epidemic prevention.

This year, Chiayi City Industrial Development and Investment Promotion Committee returned due to the positive response they received previously. Chiayi’s participation this year include 15 merchants with exhibited products ranged from local foods to daily necessities, such as Little Couples’ Dry Noodle, Saint Paul’s Alishan Q Cake, Raw Hand’s Antibacterial Betel Nut Soap, Harvest Cosmetic’s Automatic Soap Dispenser, Chiayo Electronics’ Wireless Microphones and more.

Exclusive promotions, Malaysian merchants response together

The expo has included a special collaboration with 10 local Malaysian companies that sell Taiwanese products to provide the “My Amazing Taiwan Deals” promotion campaign including well-known online shopping platforms Hawooo, Youbeli, Go Leaf, Shiny; skin care brands Natural Beauty and Forest Beauty; specialist in 3C consumer electronics BrightStar; and F&B stores such as The Alley and Devil Chicken; and Taiwan’s One Township One Product (OTOP).

Both online and offline channels have launched their promotions from July 28 to Aug 6 to give Malaysians who love Taiwanese brands the opportunity to buy these deals. The first 200 buyers who have pre-registered and completed four e-business matchings will have a chance to win an e-Grab voucher.

Industry seminars lined up in conjunction with the expo include smart machinery, halal product, healthcare solutions, PCs & electronics, smart living applications & Industry 4.0. Recordings of the webinars will be made available online for those who miss the premieres.

The Taiwan Expo is organised by Taiwan’s Bureau of Foreign Trade and supported by 15 local associations, including the Federation of Malaysian Manufacturers.

There will be exhibitions in Thailand, India, and Indonesia from now until November to promote international trade.

The 3D virtual exhibition is the new way of communication between Taiwanese companies and overseas businesses due to the Covid-19 pandemic.

The website for Taiwan Expo in Malaysia 2021 is

For more information about the event, contact the Taiwan Trade Centre, Kuala Lumpur at +60(3)20312388 / +6018-9589168 or email