Taiwan Expo in Malaysia 2021 Online kicks off tomorrow

PETALING JAYA: Taiwan Expo in Malaysia returns this year following a big bang of 3D virtual reality exhibition last year held amid the Covid-19 restrictions.

Taiwan Expo in Malaysia 2021 Online, which is scheduled to run virtually from tomorrow to Friday, will bring exciting business opportunities through a wide range of innovative products, including smart devices, electronic mobility, healthcare and infection prevention products and more.

A total of 160 Taiwanese businesses will be showcasing their products, services, and technology directly to Malaysian business owners with the aim of building mutually beneficial business synergies.

The expo includes a total of 10 pavilions centred around six major pillars: Electronic Mobility, Post-pandemic Era, Industry 4.0, Taiwan Lifestyle Products, Tourism and Culture, and Halal Taiwan. A series of webinars covering segments such as smart healthcare, smart machinery and Taiwan halal products will be held during the expo.

Taiwan Expo has grown over the years to become the most important business exchange platform between Malaysia and Taiwan. This year marks the second consecutive year where the expo will be held online as the world continues to be mired in numerous restrictions imposed to combat this pandemic.

Business opportunities at your fingertips

Taiwan Expo in Malaysia 2021 Online will be hosted on the website https://mys.taiwanexpoasean.com/. The 3D event hall has been designed from the ground up to bring the best viewing experience to the visitors. Malaysian buyers only need to register membership with the expo’s organiser Taiwan External Trade Development Council (Taitra) to gain early access to the virtual exhibition.

Taiwan is a key player in the global smart vehicle market having been in the loop since the electric vehicle (EV) revolution. More than 30% of the components of Tesla’s first-generation Roadster were sourced from Taiwan, and subsequent models from Tesla continue to use many Taiwanese components. The E-Mobility Pavilion showcases state-of-the-art EV concepts and various implementations of the technology that are guaranteed to be an eye-opening experience.

On display in the Taiwan Healthcare Pavilion are many in-demand infection prevention solutions, antipathogen products, telemedicine systems, as well as a showcase of medical services from the famous Chang Gung Memorial Hospital and Taiwan’s world-renowned universal healthcare system. Taiwan Excellence will continue its annual tradition of showcasing the highest-quality award-winning brands from Taiwan. Other products and services not to be missed include Industry 4.0 solutions, fitness equipment, smart transportation systems and e-sports products.

Many boba tea brands that Malaysians have come to love are now halal certified and are expected to significantly expand their reach to more consumers. The Halal Taiwan Pavilion brings together nine manufacturers of halal certified products including food, biotechnology products, pharmaceuticals, and cosmetics. Manufacturers are seeking Malaysian partners to break into the Muslim markets across Asean and the Middle East.

Taiwan in Design Pavilion casts the spotlight on lifestyle improvements, technology living, sports, tea culture, and environment protection in a perfect demonstration of Taiwanese creativity to the world. On the other hand, MEET Taiwan welcomes visitors to experience Taiwan for themselves once the pandemic is over by offering a peek of what Taiwan has to offer. Visitors will be able to enjoy a sneak preview of what some of the most popular travel destinations such as Chiayi City and Taipei City have to offer in beautifully crafted videos.

My Amazing Taiwan Deals, exclusive offers

This year’s expo is in special collaboration with 10 local Malaysian companies that sell Taiwanese products to provide “My Amazing Taiwan Deals” promotion campaign at Taiwan Expo’s Facebook page (https://www.facebook.com/TaiwanExpo.mys). Among them are well-known online shopping platforms “Hawooo”, “Youbeli”, “Go Leaf”, “Shiny”; skin care brands “Natural Beauty” and “Forest Beauty”; specialist in 3C consumer electronics “BrightStar”; even F&B stores “The Alley”, “Devil Chicken” and Taiwan’s One Township One Product (OTOP). Both online and offline channels will launch these promotions from July 28 until August 6, allowing Malaysians who love Taiwanese brands to shop for amazing deals.

Organised by Taiwan’s Bureau of Foreign Trade and Taitra, Taiwan Expo has become the premier platform for enterprises from Taiwan, Asean and South Asia to discover and explore new business opportunities. To recreate the exhibition hall for a truly immersive online experience, the expo will feature a brand-new 3D virtual exhibition hall this time that offers a highly customised business matching and one-on-one business negotiation platform with many new features added to facilitate business dealings.

The features include a pre-exhibition preview, real-time interactive chat enabling guests to connect with exhibitors, improved user interface, convenient search feature, and a brand-new collection bar function that makes browsing and organizing information a breeze. The latest improved range of online services promise to bring visitors one step closer to a live experience.

Taiwan Expo, the foremost online sourcing hub in Asean, is supported by 15 associations, such as the Federation of Manufacturers of Malaysia. It will match the most suitable Taiwanese and Malaysian businesses and customise one-on-one e-meetings. Malaysian companies who participate in at least four online meeting and fill out the questionnaires will have a chance to win Grab e-vouchers.

Taiwan Expo in Malaysia 2021 will be held for three days from tomorrow to Friday on https://mys.taiwanexpoasean.com/en/index.html. For more information about the event, contact Taiwan Trade Centre at Kuala Lumpur at +60(3)20312388 / +6018-9589168 or email kl@taitra.org.tw